Lose the click, lose the booking
Losing the click in metasearch might cost you an entire booking, not just commission. OTA links lead to a list of hotels — they don't care which is booked.
Intelligent automated bidding uses behavior and parity data to target the best individual prospects and win more metasearch clicks.
High-performing metasearch isn't about simply being present for every search. It's about showing up for the best prospects, with the right rate, when the ad cost looks right. That requires data and automation. Without that, OTAs get the upper hand.
Losing the click in metasearch might cost you an entire booking, not just commission. OTA links lead to a list of hotels — they don't care which is booked.
Price is the biggest driver of metasearch clicks so OTAs adjust room prices constantly. It's almost impossible for hotels to keep up, let alone react.
Metasearch is a high-intent channel that relies on investment higher in the funnel. If OTAs are winning the click they're capitalizing on your spend.
Trying to combat automated OTA metasearch strategies with set-and-forget bidding is doomed to fail. But most hotel metasearch solutions simply don't have the data required.
Triptease optimizes visibility, pricing, and spend in real time using hotel-specific data, not static bids or generic rules. Bids adjust tens of thousands of times per day with no manual intervention.
Bid high when you're in parity, and low when you're not. Triptease's AI-powered bidding adjusts metasearch bids over 80 million times per day, combining guest behavior, demand signals and rate parity — so you win the auction when it matters, without wasting spend.
Price Match detects OTA undercuts in real time and adjusts your direct price just enough to win the booking. You stay in control of discount levels, which OTAs to match, and when adjustments apply.
Not all dates are equal. Date Boost increases direct spend and visibility on important need dates. Protect your ADR and avoid paying more to OTAs when you need to fill rooms. Auto Date Boost connects your RMS to the Triptease platform to automatically turn revenue intelligence into marketing action.
The Triptease algorithm treats every searcher as an individual. Historical behavioral data and audience signals focus visibility on the guests most likely to book direct, to ensure maximum return on investment.
Metasearch isn't just a conversion channel. Triptease connects hotels to Google's Travel Promotions and TripAdvisor Sponsored Placements, building awareness earlier in the booking journey.
Pay-per-stay (CPA) and license fee (CPC) models are available for Triptease metasearch, depending on whether you need to optimize for investment efficiency or cashflow management.
Triptease optimizes visibility, pricing, and spend in real time using hotel-specific data, not static bids or generic rules. Bids adjust tens of thousands of times per day with no manual intervention.
Bid high when you're in parity, and low when you're not. Triptease's AI-powered bidding adjusts metasearch bids over 80 million times per day, combining guest behavior, demand signals and rate parity — so you win the auction when it matters, without wasting spend.
Price Match detects OTA undercuts in real time and adjusts your direct price just enough to win the booking. You stay in control of discount levels, which OTAs to match, and when adjustments apply.
Not all dates are equal. Date Boost increases direct spend and visibility on important need dates. Protect your ADR and avoid paying more to OTAs when you need to fill rooms. Auto Date Boost connects your RMS to the Triptease platform to automatically turn revenue intelligence into marketing action.
The Triptease algorithm treats every searcher as an individual. Historical behavioral data and audience signals focus visibility on the guests most likely to book direct, to ensure maximum return on investment.
Metasearch isn't just a conversion channel. Triptease connects hotels to Google's Travel Promotions and TripAdvisor Sponsored Placements, building awareness earlier in the booking journey.
Pay-per-stay (CPA) and license fee (CPC) models are available for Triptease metasearch, depending on whether you need to optimize for investment efficiency or cashflow management.
Triptease Metasearch is powered by the Triptease Data Marketing Platform. Gain insight, take action and personalize the guest journey across multiple key marketing channels, including metasearch, paid search, display retargeting, web personalization and cart abandonment email.
Set up campaigns in minutes, understand performance with unified reporting and apply hotel-specific data across more of the guest booking journey to drive better results.
Different hotel types. Different markets.
One outcome: more direct bookings.
"We've seen an uplift in our total direct booking revenue of around +35% compared to what we had from our previous provider."
See how hotel teams optimize metasearch using automated, data-driven ad bidding powered by the Triptease Data Marketing Platform.
Metasearch management means bidding for visibility on platforms like Google Hotel Ads and TripAdvisor — the channels guests use to compare prices before booking. Triptease automates bidding using live pricing and parity data, making over 80 million bid adjustments per day to keep hotels competitive without manual management.
Triptease's algorithm combines guest behavior signals, demand data, and real-time rate parity to adjust bids automatically. It bids more aggressively when your direct price is competitive and pulls back when OTAs have the advantage — focusing spend on auctions you're most likely to win.
Price Match detects when an OTA is undercutting your direct rate on metasearch and automatically adjusts your direct price by just enough to win the booking. You control the discount level, which OTAs to match, and when adjustments apply — protecting both margin and brand perception.
Date Boost lets hotels increase metasearch visibility and spend on specific high-value or low-demand dates with just a few clicks in the Triptease platform. It can also run automatically when forecasted occupancy drops below a set threshold.
Triptease connects hotels to Google Hotel Ads, TripAdvisor, Trivago, Kayak, Bing and Skyscanner for metasearch bidding, as well as Google's Travel Promotions and TripAdvisor Sponsored Placements for upper-funnel awareness. All channels are managed and reported from a single platform.