Customer Story

How a 4% Price Match discount doubled McDreams Hotel's Metasearch CTR

Price Match helps hoteliers tackle price undercutting on metasearch, increasing their direct bookings and revenue

Blog 9 (2) (1)-1-1

5%

Undercut rate
(reduced from 50-70%)

20%

Price Match CTR (click-through rate)

Doubling what they typically saw previously

 

mcdreams-headerlogo

Client: McDreams Hotels

Hotel Type: Budget hotel 

Location: Germany

Key Features:

Metasearch Rate & Pricing Strategy Metasearch Price Match

The challenge: Metasearch price undercutting

McDreams, a hotel located in Germany, faced a common challenge in the hospitality industry - high price disparity and undercut rate, especially on Metasearch channels. The hotel was struggling to keep up with OTA prices, leading to lost revenue and low conversion rates on their website.

 

The solution: Price Match on Metasearch

win_metasearch_everytime 3

McDreams turned to Triptease's Price Match, an automated solution that offers real-time price matching against OTA rates.

With Price Match, McDreams was able to offer the best available rates to potential guests, resulting in a significant reduction in price disparity and undercut rate. 

This solution also enabled McDreams to increase their presence on Metasearch channels, where Price Match accounted for 42% of their total Metasearch conversions and revenue at a ROAS of 12.1X.

 

The Results

Since implementing Price Match, McDreams has seen a significant increase in direct bookings and revenue.

  1. Undercut rate reduced from 50-70% to less than 5%
  2. Price Match CTR of 20% - double what McDreams typically sees on metasearch
  3. Using an average discount of just 4%, McDreams can now offer the best price direct, increasing conversion rates and revenue, and reinforcing their strategy of offering the best possible price on their own website

The success of this solution is a testament to the importance of real-time price matching. If you'd like to know more about Triptease's latest innovations in this space, and the importance of using pricing data intelligently within the hospitality industry, get in touch today. 

Christoph-1“With Price Match, we have seen a noticeable increase in direct bookings and revenue. The undercut rate dropped straight from the beginning of the project to less than 5%. As a side effect, it strengthens our strategy to offer the best price available. We needed a way to show our senior leadership team that marketing was producing results, and that’s hard                                      when your metrics are scattered. This dashboard saved the                                      day.”

 

DIRECTOR OF MARKETING & SALES, MCDREAMS HOTEL & RESORTS

Christoph Klein

 

 

How you can win with Price Match on Metasearch

Ready to boost your direct bookings and revenue like McDreams? Learn more about how Triptease's Price Match can help your hotel overcome price disparity and increase conversion rates.

 

Contact our team

More customer stories