Warwick Hotels & Resorts
Location: North America
Hotel type: Group
“Triptease are a fantastic partner to collaborate with over the years as we have shared the same methodologies from the onset to increase our direct booking market share."
Alan Gonzalez Group Director of e-Commerce and Distribution
|Warwick Hotels & resorts were seeing low conversions with a high cost per click from their Metasearch.
|Triptease Meta uses customer and room price data to automatically adjust bids based on propensity to convert for every hotel search on Google .
The flagship bidding features, Parity Boost and Parity Blackout, down-weight or completely remove bids depending on whether the hotel has the best rate in the auction for that search. This ensures efficient use of budget as the hotel only appears when it's likely to get a direct booking.
|+35% uplift in conversions and revenue for properties in the NORAM region.
|They felt their budget was being wasted meaning they were losing out on direct bookings.
|With a flexible billing model on a CPA basis, Warwick Hotels only paid for a guest booking once they'd checked out. This ensured budgets worked harder to increase metasearch performance resulting in more direct revenue.
|+16% total website revenue through Google Hotel Ads.
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