The Data Marketing Platform (DMP) is the engine that powers all Triptease tools. It collects data across the guest journey and uses it to improve targeting, bidding, and messaging. This means smarter marketing, faster decision-making, and higher conversion without added manual effort.

Triptease tracks thousands of data points across your website and metasearch performance. It then segments guests based on behaviors like booking intent, party size, length of stay, and stay dates — helping you focus on the audiences most likely to convert.

We combine parity monitoring with automated bidding to help your hotel appear more competitively on platforms like Google Hotel Ads, Trivago, and Kayak. Our smart algorithm updates bids in real time and adjusts prices just enough to beat OTAs when necessary.

Triptease detects OTA undercuts and applies small, precise discounts to your direct rate — just enough to win back the booking. You control which OTAs to match and set discount thresholds to protect your margins.

It’s fully automated, but always within your control. You define which OTAs can be matched, the maximum discount allowed, and whether to activate the feature across metasearch, your booking engine, or both.

Messages are real-time, personalized prompts shown to website visitors to encourage them to complete their booking. These can highlight benefits, provide urgency, or guide users through their journey — all tailored to guest behavior.

Yes, you get full reporting across all tools, including conversion rates, metasearch ROAS, parity trends, and message engagement. The DMP makes it easy to understand what’s working and where to focus next.

Not at all. Most hotels can get up and running with minimal technical effort. There’s no need for an agency, and setup can be done quickly with our team’s support.