Metasearch businesses work by aggregating prices from across the web in order to provide a directory of prices for a consumer to choose from. Unlike OTAs, they don’t make money by selling rooms - they instead charge money for driving traffic to OTAs and hotel websites.

Metasearch is typically a bottom-funnel channel, and is used when a guest has already narrowed down their options and is comparing prices and deals from different sources. 73% of guests say they use metasearch when making a booking, so it's really important for your direct website to be visible in that crucial final stage.

Our platform detects when an OTA is undercutting your direct rate on metasearch and automatically lowers your price just enough to win the booking—no more, no less. This helps you stay competitive without sacrificing unnecessary margin.

Real-time guest behavior, price parity insights, and booking patterns are all used to automatically adjust your bids. This ensures your property appears in front of the most valuable potential guests.

We provide you with a live dashboard highlights where and when your rates are being undercut, shows which OTAs are involved, and estimates lost revenue—helping you quickly take action to protect your direct channel.