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Personalizing the hotel booking journey: How to grow revenue, beat OTAs and win more valuable guests

Tuesday 29th July, 2025 4pm CEST | 3pm BST

Your best guests stay longer, spend more, and cost less to acquire - or maybe just book on the dates when you need them most. But how do you reach more of those people across a complicated booking journey, and then convince them to book direct?

Your PMS and CRM only tell part of the story. The real signals–who’s in the market, where they’re looking, and what drives them to book–are happening across search, metasearch, and your website.

About the webinar

In this webinar we’ll explore why targeting and personalization matter, and how the latest technology from Triptease puts hotels in control of more effective digital marketing campaigns.

Join us to learn:

  • Why personalization is so important
  • About the new era of website personalization
  • How to personalize for high value guests across the funnel
  • How to react faster when occupancy is low

This webinar is designed for any hotelier interested in increasing how marketing technology can save them time, increase direct bookings and grow customer lifetime value.

Featuring:

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Peter Yabsley

Head of Product Marketing

Andrew Williamson

Andrew Williamson

Senior Product Manager

Chimmy Kalu

Chimmy Kalu

Senior UX Designer

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