Metasearch engines like Google dominate the online travel market. Hotels need to optimize their strategy to remain competitive in this volatile, real time advertising space. While OTAs can sometimes seem like an unbeatable force, hotels can level the playing field by implementing a comprehensive metasearch strategy that allows them to attract potential guests and increase their profitability.
In this guide, we share industry insights and best practices for using metasearch to drive more direct bookings. You'll learn about the benefits of metasearch, how it works, and how to use it to your advantage. We'll cover everything from selecting the right metasearch channels to optimizing your listings for maximum visibility and conversions.
The guide also includes a deep dive into Triptease’s exclusive Price Match on Meta functionality, explaining how it can level the playing field against OTAs. You'll discover how to use these kinds of automated tools to stay competitive and how to monitor your revenue to ensure you're not leaving money on the table.
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The key challenges hoteliers are currently facing: Deep dive into what's happening in the world of parity and the impact it has on booking volume.
How to get the basics right: Setting yourself up for success is the tough work that needs to be done right from the very beginning. When it comes to metasearch, it’s essential to connect with the right channels and understand your budget.
How to stay competitive with Price Match on Meta: Learn how Triptease’s price intelligence data can improve your performance and ROI, as well as the benefits of Triptease Price Match and how it can help you compete with OTAs and increase direct bookings.
How to access The Hotelier’s Guide to Metasearch 2023
This guide is designed to empower hoteliers with the knowledge and tools they need to take control of their direct bookings and maximize revenue. Whether you're a seasoned pro or just starting with metasearch, this guide has something for everyone.
Don't miss out on this opportunity to gain a competitive edge in the metasearch game. Download our guide today and start maximizing your direct bookings.
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