Rekindling brand intimacy
Of 200 brands ranked by brand intimacy in MBLM’s study last month, travel companies came out worst. Comfortably the lowest of nine industries...
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Hotels unite under Hotrec’s ‘Book Direct’ campaign
Hotels are joining forces to educate their customers about the benefits of booking direct. Competing with OTA marketing budgets is tough, especially...
Triptease Team
Dec 17, 2015
I’m dreaming of a booked out Christmas
It’s beginning to look a lot like Christmas everywhere you go, and what a busy season for the hospitality industry, with parties, family visits and...
Triptease Team
Dec 12, 2015
Who’s hot this winter? Start ups kindling that crucial guest relationship
Last week we talked about the rise of Airbnb and that crucial personal guest experience that makes it so popular. This got us back to thinking about...
Triptease Team
Dec 3, 2015
Making your Mark in an Age of Giants: a guide for small hotels
Marriott’s $12.2bn (£8bn) purchase of Starwood Hotels and Resorts recently created the world's largest hotel chain, boasting over one million rooms...
Triptease Team
Nov 24, 2015
Co-founder Alasdair Snow relates the Triptease Journey at WTM 2015
In the three years since the start of Triptease, we have grown and developed significantly; and we’re proud of how far we’ve come. At the heart of...
Triptease Team
Nov 20, 2015
4 ways to make your guests happier
This year's Annual Hotel Conference in Manchester will focus on a crucial issue for hoteliers: how to connect and communicate with prospective...
Triptease Team
Sep 30, 2015
Don’t get preoccupied! 4 ways to improve occupancy rates
How can hoteliers fill rooms without giving away too much in commissions? Read on... Multiply your Media Competing with OTAs’ big names and huge...
Triptease Team
Sep 28, 2015
What would you do with £98,000? Calculator shows the true cost of OTA commissions
We already knew that OTA commission rates are costing tens and often hundreds of thousands of pounds each year, but now, this handy calculator from...
Triptease Team
Sep 23, 2015
Never be undercut – the dangers of rate parity agreements and how hotels can avoid them
OTAs naturally want to be able to offer the best deal to prospective customers – their business models rely on gaining commission from prospective...
Triptease Team
Sep 22, 2015
Get On Your Phone and Enjoy Your Holiday
The days when parents discouraged their children from using their mobiles and tablets while on holiday have passed, and the tables have turned. It...
Triptease Team
Sep 11, 2015
Booking a Hotel Direct from Google – Who is it Helping?
Google now has a feature that lets a guest book a hotel without having to leave the search page. It includes prices from online travel agencies,...
Triptease Team
Sep 10, 2015