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Hotels are now seeing a 13X return on investment (ROI) and 4% website revenue contribution from an automated ‘Set-and-forget’ tool - in just one...
Discover opportunities for precision discounting strategies to drive more direct bookings on Metasearch
There are two ways you can use email data to get new guests and re-engage potential ones. Which one is right for you?
Make hotel digital marketing a stress-free experience this Black Friday with tips to automate the customer booking journey, save time and increase...
Watch the webinar to learn quick and automated e-commerce tricks to skyrocket your email marketing performance.
Download your free report for insights, data & practical tips on everything from budgeting to pricing plus A.I. generated content & reputation...
Join us in Chicago on 12th-13th September for an unparalleled lineup of hospitality experts sharing insights, data and innovative direct booking...
Turn no room availability on your website into direct revenue by sending customers automated 'Back-in-stock' emails.
Hotels working with Triptease can target guests who started the checkout process but didn’t complete it with 100% automated Cart abandonment emails.
Essential strategies, tips and best practices for hoteliers to optimize costs and budgets in Paid Search advertising campaigns.
Recover lost bookings with 100% automated emails. Send cart abandonment to guests who didn't book or back-in-stock to people who saw no availability.
Introducing The Hotelier’s Guide to Paid Search 2023: Your updated guide to winning on Paid Search and increasing direct bookings.
New EU legislation, the Digital Markets Act, could hand power back to hotels and change the nature of relationships with online travel agents.
Introducing The Hotelier’s Guide to Metasearch 2023: Your updated guide to winning in a competitive metasearch landscape and increasing direct...
We're excited to share the release of our Spring Product Plan which sets out the roadmap for our next phase of Triptease product development.
Personalise your hotel campaigns effortlessly with Triptease's ChatGPT integration, driving more direct bookings.
Capture and segment prospective guest audiences, with examples including how to automate email campaigns to get more direct bookings and hotel...
Learn from the greatest hospitality minds with the Direct Booking Summit guide: with all the actionable takeaways from the 2 day event dedicated to...
Google's latest keynote addresses the changing consumer behaviour in the travel industry and the importance of inspiring content, loyalty, and AI...
We are excited to announce that Triptease is now fully integrated with one of the world’s biggest CRM providers - Mailchimp. The integration boasts...
Triptease is now fully integrated with the world’s biggest CRM provider - Salesforce. The integration will save hours of work by automatically...
Find out how you can get high-quality, segmented first-party data that's automatically sent to your CRM and win against your direct competitors and...
Hear from Direct Booking Summit Bangkok speaker, Chetan Patel, on how hotels can capitalize on changing digital behavior to boost direct bookings
The three biggest challenges that limit your first-party data strategy, based on learnings from our latest Triptease hotelier survey
Join the webinar to discover new trends, strategies and innovations to drive more direct bookings and eliminate price undercutting on metasearch.
Triptease Price Match on Meta allows hoteliers to adjust metasearch prices automatically to win direct bookings back from OTAs in this competitive...
The Triptease Data Marketing Platform provides full funnel marketing for hotels, powered by your unique price, market and customer data.
Find out which OTAs are the worst culprits for undercutting your hotel's direct price, in each region.
Being in parity can increase hotel conversion rates by up to 34% and on metasearch the impact is even more significant. Triptease data shows that...
Learn from top performing Sales Season offers and messages to make sure your hotel's January Sales Season drives maximum direct bookings and revenue.
Here’s a roundup of our best product innovation so hoteliers can focus on what they do best: providing great guest experiences.
The new Triptease Parity provides more data sources including OTA prices on metasearch, historical price changes and new ways to analyze hotel parity...
Download the report to get key learnings, brand new data and practical takeaways on some of the most important topics in hospitality from over 20...
Following the success of our Direct Booking Summit in New Orleans, we wanted to continue the conversation and answer some of the most common...
We've looked at the top converting messages that were set live for Black Friday 2021 and uncovered the tips and tricks from real hoteliers.
The Direct Booking Summit 2022 Awards Following two days of industry-leading talks, interactive sessions, case studies, networking opportunities, and...
We're excited to announce that Triptease has partnered with Revinate to provide hoteliers with an integrated solution to capture more guest data.
We're excited to share the release of our Autumn Product Plan which sets out our roadmap for Triptease product development in the final quarter of...
Derek Brewster, Director of Revenue Management at Lotte New York Palace, shares his learnings on how to keep wholesale partners in check.
Take part in our 2022 Customer Data Survey now and have your say on how you're currently capturing, managing and using hotel customer data.
Alex Cass shares his secrets on how hoteliers can deliver flawless guest experiences regardless of your hotel size.
We’re bringing together a brand new panel of experts from across the hotel industry with the aim of educating and creating conversation amongst...
Download the guide for advice on tackling hotel wholesalers, eliminating rate leakage to OTAs, and creating a strong hotel distribution strategy.
A free guide to full funnel Google Analytics tracking that works across your hotel website & booking engine. Learn best practices to improve your...
Read our top advice on improving your metasearch rate parity and driving more direct bookings, from tackling rogue OTAs to leveraging Google member...
Watch the video to find out how the world of hotel metasearch is changing and what hoteliers can do to prepare.
In this quick fire article, we’ll look at some of the common causes of low mobile conversion rates and solutions to help you improve them.
Watch the recording to hear Google's Sanjay Vakil and Olga Chatzidoukaki discuss the future of Google travel and what it means for hotels.
As travel reopens, metasearch is a golden opportunity for hotels to drive more direct bookings. Find out how to maximize this channel in our new free...
Con el regreso de la demanda de viajes y el aumento de las búsquedas en internet, querrá asegurarse de que su web directa es visible para los...
Watch the video to discover how your hotel's parity stacks up, which OTAs to look out for and all the latest tips and tricks to stay on top of the...
Join Erika Mendes, Google Partner Success Manager & Moriah Olschansky, Triptease Product Manager to learn everything hoteliers should know about Paid...
Future of Google Travel, How to Win on Paid Search in 2022, Improving Guest Segmentation and Personalisation & more.
What is considered good parity on hotel metasearch? We looked into our data to analyze how often direct prices are undercut by OTAs on Google Hotel...
Metasearch is a key marketing channel for hotels that can help grow your hotel's online presence, increase direct bookings and lower your dependency...
Discover five top tips for hotel revenue managers as global travel recovers. Triptease uncovers the challenges and opportunities for driving direct...
The travel landscape has changed, and customer behaviours have too. It’s time for hotel marketers to shake up their strategy and adapt accordingly....
We've listed the top market insights and customer trends to help any hotel manager capitalize on the travel rebound and attract high-value guests.
Are we entering the ‘diamond age’ of travel?
Here's what's coming soon to help drive direct bookings for hotels. From CRM integration to price matching in Metasearch and lots more across the...
Chris Peppers, Director of e-Commerce at H-Hotels.com, discusses what it takes to run a successful hotel metasearch campaign. Managing your rate...
Monitoring your booking engine rates is essential for driving direct bookings. But you need to be tracking rates on metasearch too if you want to...
Revenge travel is here - but is the hotel industry ready? Get your guide to the challenges and opportunities ahead plus the latest customer booking...
Ask any hotel marketer about their Paid Search strategy and you’re bound to end up discussing one thing; keywords. Selecting the right words to bid...
A short guide to help hotel marketers unlock success and drive higher returns on unbranded, non-brand and generic keywords on Google Adwords.
Looking to benchmark your hotel booking engine software? Understand your current performance and learn how to improve your booking engine...
Google have shared their end-of-year Travel Reports, and once again their consumer insights and predictions are essential reading for hoteliers.
We’re thrilled to announce the news that hoteliers have rated the Triptease Platform as the ‘Best Direct Booking Tool’ in the 2022 Hotel Tech Awards.
Making memorable experiences for hotel guests is essential to creating returning customers and for increasing direct bookings. Read on for 6 tips on...
Supercharge your 2022 Search strategy with this free hoteliers guide to Paid and Organic Search.
[New Release] Read how Triptease used Google's stay-date bidding lever to boost metasearch performance, based on hotel rate parity data.
Black Friday, Cyber Monday and the January sales season is just around the corner. Learn from last year's trends and examples from our global hotel...
Tech journalist & founder of Travel Singularity, Simone Puorto, explains Tripadvisor Plus Funds. Should hoteliers invest their marketing budget...
Cliff Galitz, Partner Development Manager for Travel at Google - plus more Google product experts - have joined the Direct Booking Summit San Diego...
Having a robust direct booking strategy in place using high-performance, automated tools can get revenue in the door at a time when it matters most.
Is it fair that OTAs continue to solidify their market share with discounts like Booking Sponsored Benefits at the expense of a recovering hotel...
Tempted by Booking.com's latest Flash Deal promotion? Here's how hoteliers can run their own - without the commission fee or future price parity...
As hotels navigate local lockdowns and travel restrictions, we hear about an unexpected opportunity to drive direct bookings in the domestic market.
Covid-19 has triggered newly emerging customer behaviors that are changing the path to purchase. Learn the seven key trends that hoteliers need to...
With traffic from mobile increasing during the pandemic, this Maldives hotel implemented new technology to provide a high-converting mobile...
Find out why this 200-hotel group chose Triptease as their partner - and the results we're driving on their direct website.
Find out why Triptease is key to the Hotel at the University of Maryland's COVID-19 recovery strategy.
Find out what high-performing hotels are getting right in their recovery from COVID-19.
Download the guide or join the Masterclass to learn how your mobile and desktop UX need to adapt to changing customer behavior as a result of...
Register now to discover how Covid-19 is changing the hotel user experience and how you can create mobile and desktop UX that converts.
Could your booking engine conversion rate be holding you back on mobile?
Tempted by Booking.com's latest Flash Deal promotion? Here's how hoteliers can run their own - without the commission fee or future price parity...
Watch the video to find out how the world of hotel metasearch is changing and what hoteliers can do to prepare.
Introducing the upgraded Triptease Convert product, designed to improve the customer experience and increase conversions across both desktop and...
Join the workshop to discover how you can capture more demand for your hotel. Learn about Google's new 'free booking links', OTAs undercutting, plus...
Do you know how free booking links are performing for your hotel?
As with any announcement from Google, the launch of free hotel booking links has generated a lot of hype - but what do hotels actually need to know?
RPV is one of the most important metrics in e-commerce. Right now it's the highest it's been in over two years. Find out what that means for your...
Triptease's Chief Tease, Charlie Osmond, and Head of EMEA Customer Success, Emilia Zbar, explain how to get the most out of Triptease benchmarking...
More and more people are ready and waiting to book. Find out how to prepare your business & maximize your demand.
Discover the fundamentals of a great mobile experience and get actionable feedback from your fellow hoteliers in this virtual, interactive workshop...
"You can't have the acquisition strategy of a Ferrari with the conversion strategy of a Kia." Discover the data behind the joined-up Triptease...
Detailed analysis of global hotel data and market research has uncovered six key travel booking trends for 2021. Download the report & plan your...
Find out how to set up better segments, customize your dimensions and metrics, and even connect your CRM to Google Analytics for single-user tracking.
When was the last time you tested your mobile booking experiences? For many hotels, the answer is 'not recently enough'.
The Papandayan Hotel in Bandung, Indonesia is using Triptease Meta to outperform its competitive set and drive direct bookings.
Three days, six hours of workshop time, ten speakers and panellists, and over 60 hoteliers. There was a lot to learn at the Direct Booking...
Learnings from previous holiday season promotions and offers may no longer apply post-Covid. It's time for a new seasonal campaign strategy.
Plan your post-COVID recovery and prepare your business for success at this fully-interactive workshop series with some of the industry's best...
As hotels navigate local lockdowns and travel restrictions, we hear about an unexpected opportunity to drive direct bookings in the domestic market.
71% of hoteliers cited a lack of personalization capability as their number-one pain point in a recent survey. Try some quick wins to boost your...
Triptease Meta consistently outperforms the average meta performance in terms of booking volumes. Find out how the team uses data to drive their...
In order to provide a best-in-class chat product, we've partnered with the industry-leading chatbot and communication platform for hotels, HiJiffy.
Hoteliers share how they’ve responded to crises in the past, and how they’re adjusting strategies to win in the time of coronavirus.
The Tech Track is the definitive barometer of privately-owned tech companies in the UK, ranking the fastest-growing sales over their latest three...
As every day goes by, we’re gathering more data and can understand more about how booking behaviour is adapting to these fluctuating circumstances.
With mobile bookings now at double their pre-COVID levels, hotels must invest where the recovery is happening & provide the premium experience guests...
What worked before COVID-19 is different to what guests are responding to now. Here's how to update your website message content, targeting &...
Hear how McDreams hotels in Germany are using strategic marketing and aggressive pricing to maintain occupancy despite the crisis.
On the agenda for us every morning is checking the trends emerging from the millions of data points we collect every day.
What's the secret to securing bookings on your direct website? Based on what we've seen from hotels in Germany this week, we've got a good idea.
In a world changed by COVID-19, guests care about cleanliness more than ever. Find out how to communicate your policies to guests and convince them...
"If nine out of ten bookings are being made without commitment, you've really got to lean in and treat that potential guest like a VIP."
We're speaking to hoteliers across the world to hear about their response to COVID-19 and the tangible steps they’re putting in place for the future.
We analyze thousands of bookings to find out the lessons hotels can learn from countries that are recovering from coronavirus - and the mistakes to...
We analyze thousands of bookings to find out the lessons hotels can learn from countries that are recovering from coronavirus - and the mistakes to...
Rob Paterson, CEO at Best Western GB, shares steps hoteliers can take to manage the distribution, revenue and marketing challenges caused by...
We've identified the trends of when guests are booking hotel rooms during the COVID-19 crisis, and how lead times are changing in recovering...
Learn strategies from real hotels finding ways to use website messaging to drive engagement and bookings during this challenging time for the...
What are the mistakes to avoid when adjusting your strategy in a crisis? Hear from hoteliers on the actions they're taking to cope with COVID-19.
Discover what Chetan Patel, VP of Digital & CRM at ONYX Hospitality, and Dr Mario Hardy, CEO, PATA have done in their hotels to respond against...
Website personalization isn't about volume - it’s about displaying the right content at the right time for your guests. Discover the 6 best message...
If you don't want to lose bookings to third parties, monitoring and resolving disparities should be your top priority. Here's our guide on how to do...
We’re at a pivotal moment as an industry: a moment that will be defined by who wins and loses on Google.
Triptease Founder and Chief Tease, Charlie Osmond, joins Digital Media Director at D-edge, Hadrien Lanne, to help hoteliers increase website...
Download Triptease's Direct Booking Playbook to set your 2020 goals, find proven tips to boost your direct bookings and discover the framework for...
Triptease's Hotel Heroes program is back for another year to educate hotels of all sizes on the most important topics in the industry. Find out...
The Triptease Platform has been named the best direct booking tool for hotels in HotelTechReport's 2020 awards - discover why our technology is the...
A world-class lineup of speakers from innovative technology giants and leading hotels will share their expertise exclusively on 19-20th February in...
Missed our latest product webinar? Watch it back to hear about the new tools designed to bring high value traffic to your website & help guests book...
Find out what our panel of hotel experts thinks about challenges in OTA relationships, loyalty, user-generated content and budgeting for metasearch.
You request it, we build it. Customer feedback is at the heart of everything we do at Triptease. Here are the updates that your ideas helped shape in...
Travel booking trends can mean that hotels don't see their usual performance level in December. Learn how to mitigate the impact of a seasonal...
We share the dangers facing hotels advertising online, and reveal how to increase performance and protect your reputation with easy brand safety...
Whether you're a complete beginner or a display advertising expert, learn how to craft an effective Retargeting strategy and win bookings back from...
It can sometimes be tricky to pinpoint why some hotel website messages work when others don’t. Read expert tips on improving your message performance.
We're joined by an industry expert to reveal what goes on behind the scenes of your hotel's retargeting strategy and how it gets you a step ahead of...
We reveal how to build a smart retargeting plan to bring undecided guests back to your website, dramatically increasing direct bookings and ROI.
Hear from the experts about what Agoda’s latest news means for hotels trying to keep control of their parity.
Is your hotel ready for Black Friday and Cyber Monday? Pick up some expert tips from our direct booking coaches to make the most of your website...
Learn what areas your hotel should be focusing on in their 2020 budget, as Pablo Delgado and Stuart Butler reveal their blueprint for success live at...
Hear from Triptease Product Manager Scott Stirling about the must-haves of every hotelier's acquisition and conversion strategies.
What's on the mind of hoteliers as we look ahead to 2020? Google, OTAs, wholesale and more.
Read about the launch of Retargeting, the latest addition to Triptease's market-leading direct booking software platform for hotels.
In our round-up of the biggest event in Direct Booking Summit history, hear how your hotel can boost direct bookings from Google, Wyndham, Hilton and...
To mark the release of Email Capture Messages, Triptease looks at acquisition and conversion techniques that can work both on and off your hotel...
The Direct Booking Movement has been through ups and downs. Hear from Blessy Townes, Discovery Hospitality, about the fundamental shift in the...
Hear from Connie Marianacci, Director of E-Commerce Strategy & Performance at AccorHotels, about data you need to measure your hotel website...
Dan Wacksman, Principal at Sassato LLC, gives tips on how you can increase direct bookings by removing siloes between your hotel teams.
We use data from thousands of hotels to see the 10 best ways to ensure users are interacting with your content and clicking on your links, images and...
See the new Triptease Platform product updates for September, including newly-launched features and the exciting plans we have in store for the end...
In September, hoteliers asked the Hotel Heroes panel about phone bookings, third-party contract must-haves, budgeting for 2020 and much more.
We caught up with Ryan MacDonald, VP of Revenue Management and eCommerce at Palm Holdings, about the shift in approach to hotel loyalty strategies.
Amoma - an OTA regularly accused of rate undercutting - has ceased trading. Find out what it means for Amoma's customers and the hotel industry.
Less than 10% of guests book on their first visit to a hotel website. Discover how retargeting can ensure users return to your site to book direct.
Hotel Hero Joe Pettigrew, Starwood Capital Group, gives away his expert tips for building an effective distribution budget for 2020.
See the Triptease Platform product updates for 2019, including newly-launched features, upcoming plans and case studies on how to drive direct...
Stevie Stevenson, Director of Offer Strategy at Hilton, opens up about how hotels can create revenue-driving offers that drive more direct business.
Join hundreds of hoteliers at the Direct Booking Summit in Bangkok in 2020. Featuring speakers from Google, Ovolo Hotel Group, Park Hotel Group and...
In this month's Ask the Hotel Heroes segment, our industry experts answer questions on retargeting, budget allocation for 2020, wholesalers and more.
In this month's Ask the Hotel Heroes segment, our industry experts answer questions on retargeting, budget allocation for 2020, wholesalers and more.
Can a customer's searcher region dramatically impact your hotel's conversion rate and ROAS on metasearch? We look at how to make smarter bidding...
Can a customer's searcher region dramatically impact your hotel's conversion rate and ROAS on metasearch? We look at how to make smarter bidding...
We spoke to Auberge Resorts Collection about their partnership with Triptease and the strategic thinking behind the group’s success.
Triptease explores the secrets hotels can learn from OTAs and eCommerce giants, and how acquisition and conversion data together can drive direct...
Google Hotel Ads is the world's most popular metasearch engine, and shows no signs of slowing - but how can hotels make the most of the opportunity?
Using data across thousands of hotels, we look at the best month or day of the week to bid in an auction, how to build the best metasearch blueprint.
Hospitality industry experts Blessy Townes and Pelayo Pando reveal how your hotel can budget better and create an effective conversion attribution...
We asked Hotel Hero Dr Jan Sammeck, Director of eCommerce at Deutsche Hospitality, about effective metasearch management and classic meta mistakes.
In this month's Ask The Hotel Heroes, hotel experts speak about best practices in online distribution, data management, leaking rates and more.
In an analysis of millions of auctions, we uncover the surprising secrets behind meta success, and how hotels can bid smarter to optimize ROAS and...
A narrow focus on chasing ROI has handed OTAs five years of meta success whilst hotels have only seen modest impact. So what's going wrong?
Rob Torres, Managing Director at Google Travel, will share his vision for the future of hotel online distribution on 22 October in Miami.
Watch Triptease’s CCO, Alexandra Zubko and CPO, Alasdair Snow discuss how to capitalize on Google's new Travel platform to increase your direct...
Pierre-Charles Grob, D-EDGE and Martin Soler, Soler & Associates debate about the most important investment you can make for your hotel.
Inderpreet Banga, VP of Distribution Strategy at Wyndham Hotels, reveals the value of wholesalers and how to take back control of your hotel's...
Learn Oaky's easy and practical actions that hoteliers can quickly implement to massively boost hotel revenue within a week, a quarter and a year.
In this article, Strategic Market Manager Rob Mence shares his own story of booking a room offline, and what hotels can learn from their OTA partners.
The Summit marked another step towards more control and knowledge sharing across the industry. Hear from attendees and re-live some of the best...
In this edition, hoteliers asked industry experts to share tips on parity management, the effect of pricing on conversion rates, revenue strategy and...
Triptease Product Design and UX expert, Chris Hastings-Spital, shares the key website design takeaways from the Direct Booking Summit Paris.
Joe Pettigrew, Starwood, speaks about marketing budget allocation, the importance of Brand and top focus areas for driving more direct business in...
In our DBS round-up of the hottest event in hospitality, we share the best from industry leaders on booking engines, the future of hotels and more.
See a gallery of highlights from the Direct Booking Summit EMEA 2019, featuring some of the biggest names in hospitality in the heart of Paris.
As big chains agree landmark new deals and hoteliers get better at online marketing and metasearch, we explore whether OTAs are losing their...
After months of anticipation, the Direct Booking Summit EMEA has kicked off - we take a look at the hot topics of the day, including OTAs, AI and...
Watch Starwood, Wyndham and Sands in a fascinating discussion about hotel distribution and why hotels need to update their approach.
Last-minute cancellations are on the rise as the result of programmes from major OTAs, but how can hotels prevent this and create more direct...
Triptease speaks to Dr Jan Sammeck, the Director of eCommerce at Deutsche Hospitality, about how the knowledge gap is the biggest challenge in the...
The Heroes hope to facilitate important change in the groups and independents that are struggling to achieve their direct booking goals.
Discover the two keys pillars to building your digital brand and find out how to create an online experience your guests will trust and enjoy.
Hotel websites are failing to convert visitors into bookers because of bad UX design. We look at five easy fixes to improve your direct conversion...
If you're looking for advice, direction, or a new perspective on a problem at your hotel, submit a question to the Hotel Heroes Council today.
Maldives-based Universal Resorts hotel group used Triptease to build a better relationship with their guests whilst increasing direct conversions.
Alexander Gibb discusses the ways OTAs are adapting in response to external pressures and shares tips for effective OTA management.