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[Webinar] Google kills CPA: How hotels can still win on metasearch
Google's killing commission-based models on metasearch. Join the webinar to get clarity from the experts on how hotels can still thrive on this channel.
What hoteliers need to know from the Google Travel Partner Summit
Google's latest keynote addresses the changing consumer behaviour in the travel industry and the importance of inspiring content, loyalty, and AI technology.
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[WATCH] The Future of Google Travel
Watch the recording to hear Google's Sanjay Vakil and Olga Chatzidoukaki discuss the future of Google travel and what it means for hotels.
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[Video] What is Target Return on Ad Spend (tROAS)?
Learn more about Target Return on Ad Spend (tROAS), an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.
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[WATCH THE WEBINAR] Metasearch: What hotels get wrong
A narrow focus on chasing ROI has handed OTAs five years of meta success whilst hotels have only seen modest impact. So what's going wrong?
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What is commission bidding (CPA) and why is Google removing it?
Google has announced the end of commission-based metasearch bidding models for hotels. Find out what commission bidding is, and why Google is removing it.
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Join the workshop to discover how you can capture more demand for your hotel. Learn about Google's new 'free booking links', OTAs undercutting, plus more.
CPC or CPA on Metasearch: Which one's right for you?
Ahead of Google’s removal of commission-based metasearch in February, compare the two main meta payment models - and decide which one's right for you.
California’s “Junk Fee Law”: What it is, and what it means for hotels
Learn about California's new 'Junk Fee Law', which promotes transparency in hotel pricing, and what its rollout could mean for hoteliers.
