Rate & Pricing Strategy

Ramada Encore Seminyak Bali

Ramada Encore Seminyak Bali

Location: Bali
Hotel type: Hotel (part of group)
290 Rooms

Triptease helps us keep our disparities rate low and show our guests that the best price is direct."

Cristo Berutu
E-Commerce Manager

Date range used: 30/07/2019-18/09/2017
Objectives Solutions Results
They needed tools to help influence their website visitors and encourage them to book direct. Price Check communicates that the cheapest price is available direct on the hotel’s website.

Targeted Messages allow the Ramada Encore team to easily create targeted content and offers that drive more users towards making the bookings direct.
8.69x Increase in likelihood of conversion when guests interact with Triptease products on the Ramada Encore website and booking engine.

US$15,5k incremental revenue generated by Convert tools in 2 months.
The group wanted to battle ‘wholesaler issue’ that is common in the region by understanding the sources of their rate disparities and fixing them. The Parity Management dashboard monitors disparities on OTAs and provides relevant information to help hotels take action. 70% Lower undercut rate than the average in Indonesia (Av. - 17.1%, Ramada Encore - 5.1%)


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