The Discovery Leisure Company, Inc.

Find out how Discovery is using Triptease to power their direct booking strategy.




growth in booking engine performance


revenue uplift


The Discovery Leisure Company, Inc. (TDLCI) is an independent hospitality group that owns and manages a collection of hotels and resorts in incredible locations across the Philippines. Their growing portfolio of award-winning properties is renowned worldwide for its signature Filipino hospitality. Four out of five of Discovery’s hotels are driving direct bookings on their websites with Triptease.

Book Direct’ is at the heart of Discovery’s digital strategy. Their digital transformation has enabled the company to grow its direct revenue stream above and beyond annual targets, as well improve room profitability, drive guest loyalty and retention, and invest in acquisition and engagement technologies that support the group’s vision of ‘Pioneering Filipino Hospitality’.

As one of the most digitally-advanced hotel brands in the Philippines, the team at Discovery was looking for a direct booking platform that could keep up with their aims of increasing website dwell time, engagement and conversion. Luckily, Triptease was the perfect fit.

We evaluated the Triptease Platform to see if it could help maximize our traffic generation campaigns by improving on-page engagement and increasing conversion.

We believe that 21st-century customers require a 21st-century experience. With our acquisition strategies driving an exponential growth in traffic, we needed a platform that would help increase website dwell time, engagement and conversion - and Triptease is a perfect fit!"

Blessy Townes
Group Director Digital Marketing

The Direct Booking Platform

Discovery’s hotel websites are integrated with Triptease’s full Direct Booking Platform, featuring Parity Management, Targeted Messages, Chat and Insights into the website traffic and conversions. The company had previously explored another live chat and found it to be a promising booking channel; however, its features were limited and the team at Discovery decided to look for something more advanced.

We signed up for Triptease for their live chat, but also to explore powerful modules such as Targeted Messages and Parity Management features, including Triptease's live rate comparison tool - the Disparity Dungeon."

Blessy Townes
Group Director Digital Marketing

Triptease's impact on Discovery websites:
  • 16% decrease in bounce rate
  • 65% increase in pageviews
  • Increase in session duration
  • Increase in pages per visit
  • 17% growth in Q1 IBE production (vs. 8% OTA)

The integration with Triptease was a breeze. It was a seamless process and our accounts were up and running in no time. Triptease’s support team was available pre- and post-integration, with weekly update calls to assist us and address our concerns.

Targeted Messages and Parity Management are my personal favorite features of the Triptease Platform. They complement our touchpoints in the customer journey and allow us to engage web visitors at crucial parts of the booking process."

Blessy Townes
Group Director Digital Marketing

Real-time price comparison within live chat:

  • 99.5% Rate accuracy
  • 14% Revenue uplift
From November 2017 to May 2018 on Discovery websites
  • 150 Messages per day on Discovery websites
  • 1.6k Emails captured
From November ’17 to May ’18


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