Your all-in-one direct booking solution
Take control of your marketing and target the right guests across paid search, metasearch, your website and more with the Triptease Data Marketing Platform.
Build integrated campaigns in minutes, react fast to changing plans, gain new insights, and transform reporting. Plus make sure you're never beaten on price by OTAs again!
Target valuable guest segments
Triptease Audiences is an exclusive network of qualified individuals that lets hotels move away from a one-size-fits-all to finding new guests. It uses unique behavioral data to unlock powerful new targeting capabilities across the booking journey, so you can focus marketing on the guest segments that matter most.
Use Triptease Audience campaigns to optimize ad spend, reach more of the guests you want, and deliver personalized experiences that convert.
Act fast on need dates
It’s hard for hotel teams to respond fast when urgent action is needed to address low occupancy or unexpected market shifts. Date Boost campaigns—part of Triptease Audiences—give hotels more control of their marketing.
Increase ad spend on searches for specific need dates in channels like Metasearch, and show those prospects date-specific onsite offers to drive conversions - all set up with just a few clicks.
Integrated campaigns
Triptease gives hotels the control and visibility they need to maximize direct bookings by making marketing efforts work together.
No more juggling between systems or duplicating effort - create, manage and measure integrated campaigns across multiple channels in a single platform. Save valuable time and personalize guest booking journeys in minutes.
Designed for busy hoteliers
Spend less time on reporting with Triptease’s unified campaign dashboard. Gain new marketing insights and escape from the disjointed, time-consuming reporting processes hotels are used to.
Campaign-level reporting, with cross-channel influence tracking and single booking attribution, enables easy performance comparisons at group and hotel level so you can see what’s really working.
Full funnel approach
Guest booking journeys are complex, with multiple touchpoints and OTAs poised to intercept potential guests at every turn. Triptease’s full funnel approach ensures your property remains at the forefront throughout the entire decision process.
Deliver a connected experience across multiple marketing channels, from initial search to website conversion, to secure more direct bookings with a lower cost of sale.
Break down silos for greater efficiency
When key marketing channels like metasearch, paid search and your website are disconnected, you waste time, money and effort.
The Triptease DMP breaks down those silos, letting you plan, execute and analyze multi-channel marketing campaigns in one place.
Grow revenue and profits
The DMP lets you target, reach and convert more of the guests that have the biggest impact on your revenue and profitability.
Now you don't have to rely solely on your CRM and previous customer data to maximize direct booking income when you need it most.
Act fast; save time
Hotel teams always have too much to do, and too little time to do it - especially when they're being asked to respond to urgent requests like boosting low occupancy dates.
The DMP is a one-stop shop that lets you take action fast, and spend less time managing campaigns, channels and providers.
Understand and optimize
It can be hard to see the full impact of your marketing efforts, and what changes might help the most.
The DMP provides a range of insights - from parity information, to searcher behavior, to marketing performance - that give you the means to continually improve your ROI.
The power of AI
The DMP is purpose-built to leverage the power of AI. Machine learning technology identifies patterns that would be impossible for a human to detect. These advanced models are then automatically deployed across marketing channels to intelligently target the best prospects. This personalized precision drives down costs and boosts direct booking conversion rates.
Never beaten on price
Triptease Price Match automatically detects when an OTA undercuts your direct price and applies just the right discount to make sure you remain competitive. It helps hotels maintain price parity, win direct bookings and reduce cost of sale – all without manual effort. Price Match operates in two of the most crucial direct booking channels: Metasearch and your website.
Deep insights
The DMP provides a comprehensive view of direct booking performance, including web and booking engine conversion rates and total direct booking revenue, designed to help you refine your marketing strategy. Learn who’s visiting your website, understand what kind of stays searchers are most interested in and see which searches convert effectively into bookings. Then understand how different campaigns, hotels and channels perform.
Take control of rate parity
Being in parity can increase conversion rates by up to 34%. But with so many OTAs making automated price changes every day, it’s just about impossible to stay on top of things. The Triptease DMP gives hotels a way to identify parity issues and trends. Select the OTAs that matter and see real-time data on how your pricing compares, so you can take actions that address the root cause of undercuts.
Built on hotel-specific data
Most marketing decisions are based on incomplete information. The Triptease DMP, designed specifically for the hotel industry, helps you take a broader view. It applies unique price, market and customer data, sourced from millions of booking journeys across thousands of hotel websites, to drive more direct bookings and deliver rate parity, conversion optimization and benchmarking insights.
50% more direct bookings with Price Match
"With the implementation of Triptease Price Match, we noticed a significant uplift of approximately 50% more direct bookings from metasearch channels."
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20% to 91% price parity with the Triptease DMP
“It’s incredible to see how these strategies work together to not only drive direct bookings but also address OTA rate disparity challenges.”
97% ROAS increase using Metasearch Price Match
"It’s easy to see on the platform what’s converting and what’s not - so that made a big difference. And when OTAs evolve and change their strategies, Triptease adapts with solutions to combat it. This takes the pressure off us, and we’re extremely thankful for that.”
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