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Full Funnel Marketing

Reach guests across the hotel booking journey

The Triptease DMP is a full funnel marketing platform that makes sure your property is visible throughout the entire decision-making process, and gives you an easy way to manage key marketing channels.

Full-funnel campaign
DMP diagram

Your all-in-one direct booking solution

Take control of your marketing across all key channels. The Triptease Data Marketing Platform provides a one-stop shop for management of metasearch, paid search, web personalization, display retargeting, email retargeting and web chat - as well as providing a host of other benefits.

Full funnel hotel marketing

Metasearch
Personalization
Paid Search
Price Match
Display Ads
Email
Chat
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Beat OTAs on metasearch every time

Beat OTAs on metasearch every time

Automatically adjust your price by ‘just enough’ to win the booking when an OTA is undercutting you on metasearch.
Double the volume, higher returns

Double the volume, higher returns

Triptease automation drives 2x more revenue than the industry average at a 30% higher return.

10x more data than your current metasearch provider

10x more data than your current metasearch provider

Bids are adjusted continuously using your hotel’s unique price parity data. This means your hotel appears in the right position, for the right guests at the right time.

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Increase conversions with personalized content

Increase conversions with personalized content

Speak to every website visitor as an individual, showing them messages, content and offers that will nudge them through the booking process and increase website conversions.

Update your website content instantly

Update your website content instantly

Manage flash sales, announcements and promotions with easy-to-use tools that require no prior technical knowledge.

Show guests your rate is best and discount when it’s not

Show guests your rate is best and discount when it’s not

Stop guests leaving your website to check prices. Reassure them that your rate is best with Price Check, or instantly match OTA prices with Price Match.

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Beat OTA prices automatically

Beat OTA prices automatically

Going in circles trying to fix OTA undercuts? Auto-match OTA rates on metasearch and your booking engine, fixing parity for good.

Precision discounts that protect your RevPAR

Precision discounts that protect your RevPAR

Price Match only ever discounts by the minimum amount required to win the booking, helping you maximize RevPar and achieve your revenue goals.

Automation that’s under your control

Automation that’s under your control

You select which OTAs to match and the discount range you’re comfortable with. Triptease will apply the smallest possible discount to win the booking, keeping you in full control.

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Retarget the right guests, ignore the rest

Retarget the right guests, ignore the rest

‘Likelihood to convert’ data identifies guests who should respond to your ads and bids are increased to get their attention.

Humans can’t match automated data-driven bidding

Humans can’t match automated data-driven bidding

Triptease Retargeting uses more guest behavior, demographic and offsite data than could ever be applied manually.

Ads that change with the booking journey

Ads that change with the booking journey

Guest hasn’t run a search yet? They'll see your best nightly rate. If they have, we'll show the price for their search dates.

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Grow your database with first-party guest data

Grow your database with first-party guest data

Falling behind on lead generation? Stay connected with visitors who didn’t book using Triptease Email Capture.

Double the impact of your CRM

Double the impact of your CRM

Right now you’re missing out on all the data from guests who have not booked yet. Save time searching for new audiences and let Triptease capture detailed guest information and send segmented lists to your CRM.

Automate your Email marketing

Automate your Email marketing

No marketing team, no problem. Let Triptease ‘Set-and-forget’ Cart abandonment and Availability Alert solutions handle the heavy lifting for you.

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Stop your team from answering repetitive questions

Stop your team from answering repetitive questions

AI virtual assistant guides users through the booking process and provides answers to FAQs, saving time and reducing workload.

Smooth handover to human agents

Smooth handover to human agents

A seamless transfer of the conversation to hotel staff if requested by the guest or if the chatbot cannot resolve the query automatically.

Provide real-time price information

Provide real-time price information

Display the price comparison range of your rooms across various booking channels.

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Benefits of the Data Marketing Platform

Break down silos for greater efficiency

Cross-channel campaign builder

When key marketing channels like metasearch, paid search and your website are disconnected, you waste time, money and effort.

The Triptease DMP breaks down those silos, letting you plan, execute and analyze multi-channel marketing campaigns in one place.

Grow revenue and profits

Cross-channel reporting

The DMP lets you target, reach and convert more of the guests that have the biggest impact on your revenue and profitability.

Now you don't have to rely solely on your CRM and previous customer data to maximize direct booking income when you need it most.

Act fast; save time

Date Boost campaigns

Hotel teams always have too much to do, and too little time to do it - especially when they're being asked to respond to urgent requests like boosting low occupancy dates.

The DMP is a one-stop shop that lets you take action fast, and spend less time managing campaigns, channels and providers.

Understand and optimize

Cross-channel reporting

It can be hard to see the full impact of your marketing efforts, and what changes might help the most.

The DMP provides a range of insights - from parity information, to searcher behavior, to marketing performance - that give you the means to continually improve your ROI.

Cross-channel campaign builder
Customer Story

50% more direct bookings with Price Match

Carlton Hotel
Customer Story

20% to 91% price parity with the Triptease DMP

Song Hotel Sydney
Customer Story

97% ROAS increase using Metasearch Price Match

One King West
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Find the answers you need

How does Triptease’s algorithm work? How does it change my bids?

We’ve built an automated system that uses information from lots of different data sources to make decisions. One of these data sources is how people have previously behaved on your hotel website, and which type of guest is most likely to convert. Another pool of data is your parity data. We compare your current price against OTAs for the itinerary being searched.

This all goes into a feedback loop, so we can see how this information impacts the results of our bids. The system is constantly re-evaluating that data and using it to change our bidding strategy based on what’s proven to work. That automatic cycle is going on all the time, and is changing bids based on parity, what people are doing on your website, and your past performance.

How does Triptease Price Match work?

If your booking engine supports discount codes, you can provide us with incremental codes for precision discounting. The more increments, the closer we can match the competing price, optimizing your budget. For instance, with codes in 1% increments up to 7%, we can precisely match up to a 7% difference (using codes for 1%, 2%, 3%, etc.).

How does Triptease track message performance?

When we set you up on Triptease, we ask that you place three tags on your website. These tags allow us to:

  1. Display messages based on your customers’ behavior.
  2. Track interactions with those messages across your website.
  3. Track customer conversions within your booking funnel.

More specifically, when a message is shown to a visitor on your website we send a request to our servers so that we can track exactly what is happening as they move through your website and interact with the message. We track when it was displayed, who saw it (all potential customers have a visitor ID that we generate and store in a cookie) and which page they saw it on.

Similarly, when a customer interacts with a message we track the details around that too. We record exactly who took an action after seeing the campaign, when that happened and what they did - did they close the campaign or click the button to book or find out more?

Lastly, for any visitors who go on to make a direct booking on your website, we track some final details from the booking confirmation page including booking value, booking currency, and the corresponding visitor ID. It’s the combination of these three data points across your website and booking engine that allows us to accurately track your performance including daily impressions, conversions and revenue within the Triptease Dashboard.

Does Triptease provide Paid Search ads in multiple languages?

Yes, we do! However, we only provide translated Paid Search ads in languages your website supports. For instance, if your website is in English and Spanish, ads will be in those languages only. This ensures a consistent user experience and maintains high-quality scores, preventing potential exclusion by Google.

How does Triptease attribute Display retargeting conversions?

30-day click-through, 7-day view-through.

We find customers have managed to negotiate a range of different attributions with partners, or in most cases aren't even aware on what basis their supplier charges.  We think the above is fair, and we’re happy to share it.

Speak to a direct booking expert

Get one-on-one time with our team and receive a tailor-made action plan to drive your direct bookings today.

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