Retargeting is an incredibly powerful tool for ensuring guests book direct even after they’ve left the hotel’s website. However, if done incorrectly, hotels risk not only scaring away their potential customers, but also causing long-term financial and reputational damage. With even more touchpoints than ever during the purchasing journey, how can hotels win bookings back from OTAs and ensure they stay top-of-mind even while the guest is browsing elsewhere?
To coincide with the launch of Triptease Retargeting - our powerful solution made specifically for hotels to win even more direct bookings - we launched our Retargeting Webinar Series, aiming to help both complete beginners and display advertising experts get a step ahead of the competition with tailored, targeted digital adverts across the internet. Regardless of your level of knowledge or experience, by the end of our webinar series you’ll know how to get started with your own retargeting strategy, and you'll be aware of the biggest challenges that are facing hotels in the display advertising arena today.
Retargeting 101: Learn how to bring unconvinced guests back to book direct
Nine out of ten guests who've booked with an OTA visit your hotel's website during their booking journey. Even with a fantastic direct website and strong acquisition and conversion strategies in place, why are website visitors being snapped up by OTAs?
The reality is that most guests are just not ready to book on their first visit to your website. Without a smart retargeting plan and a way to reach guests off-site, you're letting that qualified traffic be stolen by third-parties - after you've done all of the hard work in convincing them to stay at your hotel. To win those bookings, you need to be able to capture guest intent and showcase the value of your hotel around the web.
- Why retargeting is such an effective tool for hoteliers looking to drive direct booking online;
- How Triptease Retargeting intelligently targets guests with live price comparison;
- The best retargeting practices your hotel can implement to dramatically increase return on investment.
Retargeting Masterclass: Optimize your conversion strategy and increase ROI
We know that retargeting is a crucial component of your hotel's direct channel, but there is a fine line between a successful strategy and one could be driving guests away from your website. Having retargeting in place is not enough - and a wasteful strategy could lead to substantial costs and even threaten to scare visitors away. With so many elements to control, how can you ensure you're targeting the right guests in the right places?
In the follow-up to our Retargeting 101 webinar, Triptease's Alasdair Snow (Chief Product Officer) and Scott Stirling (Retargeting Project Manager) are joined by David Philippson, a digital advertising expert with over a decade's experience in the industry, to discuss how to craft the most successful retargeting plan for your hotel.
From understanding cross-device attribution to the importance of dynamic content optimization (DCO) in your ad creative, find out what goes on behind the scenes of your hotel's retargeting strategy and how it gets you a step ahead of OTAs.
Want to learn more about Triptease Retargeting?
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