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Live webinar

Winning Black Friday: How to turn demand into direct bookings

Tuesday 30th September 2025 4pm CEST | 3pm BST

Black Friday weekend is more than a retail event. It’s become a time when people actively search for and buy all kinds of things because they know they might get a bargain. And the impact on hotels is growing, with an extra day - ‘Travel Tuesday’ - increasing in popularity.

But how can you capitalize on the Black Friday opportunity when all of your competitors are trying to do the same?

About the webinar

In this webinar, Chimmy and Sarah will explore how hoteliers can win the battle for Black Friday. You’ll hear real-world examples of how hotels use personalization to drive more Black Friday bookings, and look at how you can increase revenue by targeting more valuable guests.

Join this webinar to learn:

  • How hotels are using personalization for Black Friday success
  • Tactics that go beyond price discounts to drive bookings
  • How connected campaigns help to win more valuable guests

Featuring:

Chimmy Photo

Chimmy Kalu

Senior UX Designer
Triptease

Sarah Photo

Sarah Stahl

Co-Founder
Market Movers

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Register now

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