New EU legislation, the Digital Markets Act, could hand power back to hotels and change the nature of relationships with online travel agents.
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Find out why this 200-hotel group chose Triptease as their partner - and the results we're driving on their direct website.
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As with any announcement from Google, the launch of free hotel booking links has generated a lot of hype - but what do hotels actually need to know?
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Find out how to set up better segments, customize your dimensions and metrics, and even connect your CRM to Google Analytics for single-user tracking.