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Charlie
Charlie OsmondCo-founder & Chief Growth Officer, Triptease
Joe Pettigrew
Joe PettigrewGroup Chief Commercial Officer, L+R Hotels
André Santos (1)
André SantosDirector of Hospitality Solutions, Duetto
On-demand webinar

Building a Business Case for Hotel Technology Investment Learn how to build a commercial technology business case that finance will actually fund.

Flow-through hit recent lows in 2025 (source: Duetto/HotStats Jan 2026 report), yet most budget meetings still run on last year's numbers.

In this session, commercial leaders from Triptease, Duetto, and L+R Hotels share a practical framework for building technology investment cases that speak the language of finance — covering profit-first metrics, acquisition cost by segment, and why revenue and marketing must be planned together.

2 September 2026
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About this webinar

What this session covers

Budget season is no longer just a renewal exercise. With hotel flow-through declining and distribution costs rising, the investment cases that get funded are built in the language of finance — measurable returns, clear cost of inaction, and profit metrics that go beyond RevPAR alone.

This panel brings together three practitioners at the centre of that conversation: André Santos (Director of Hospitality Solutions, Duetto), Charlie Osmond (Co-founder & Chief Growth Officer, Triptease), and Joe Pettigrew (Group Chief Commercial Officer, L+R Hotels).

Revenue managers, marketing directors, and commercial teams who need to secure funding for technology this cycle will leave with a practical framework for building cases that finance approves and a clearer view of how to align revenue strategy and marketing investment around profit.

Full recording

Watch the full session

Charlie

Charlie Osmond

Co-founder & Chief Growth Officer, Triptease
Joe Pettigrew

Joe Pettigrew

Group Chief Commercial Officer, L+R Hotels
André Santos (1)

André Santos

Director of Hospitality Solutions, Duetto
What you'll learn

Key takeaways

1

Prioritize profit metrics over revenue metrics. Two hotels with identical RevPAR can deliver very different bottom-line results depending on how that demand was acquired.

2

Align revenue strategy and marketing investment in real time. When revenue and marketing teams share the same forward-looking forecast, spend shifts automatically to need dates before margin is lost.

3

Build high-quality data flows before next budget season. Clean, connected data across every system enables AI-assisted analysis and continuous budget refinement throughout the year.

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Ready to apply these insights to your hotel?

Speak with a Triptease specialist about improving your direct channel performance, using your own data as the starting point.

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