Two days in Mexico City. One report you can action on Monday.
Hoteliers from around the world met at The St. Regis Mexico City to share what's actually working in direct booking. We captured all 17 sessions, the data, the quotes, and the next steps, in one free report.
Featuring leaders from Grupo Posadas, Outrigger, Duetto and Staypineapple.
Get the Key Learnings Report
Grouped by team, so you jump straight to what's relevant.
17 sessions across two days, distilled into the data, the quotes, and what to do next. Organized by the team that needs them.
For revenue teams
Why profitability, not RevPAR, is the only distribution strategy that matters. Plus the metasearch math that quietly decides the booking.
For marketing teams
Why brand is the moat OTAs cannot copy, and how creator-led, guest-made content is rewriting the marketing budget.
For ecommerce teams
How Grupo Posadas runs direct across 200+ hotels, and how Staypineapple shifted 26% of bookings to direct in a single quarter.
For AI readiness
The four AI training sessions: winning AI search, automating the work nobody should do by hand, and who is responsible when the AI gets it wrong.
Three that reframed the room.
A few of the conversations inside.
Brand is the direct booking strategy
"The OTA isn't your competition. Forgetability is." Why hotels lose direct bookings on memory, not price.
Marketing Jason Pirock, OUTRIGGER Hospitality Group
Why profitability is the only distribution strategy that matters
Profitability data from 13,000+ hotels, and why RevPAR alone is no longer a North Star for commercial teams.
Revenue Travis Weber, Duetto
How Grupo Posadas are building a direct booking machine across 200+ hotels
"It's cheaper for us to have a 10% discount than to pay the commission to the OTAs." Mexico's largest group on competing where OTAs cannot.
Ecommerce Julián Díaz & Alma Medrano, Grupo Posadas
Who is responsible when the AI gets it wrong?
"It's not if something goes wrong, it's when." A three-part framework for AI governance, risk, and readiness.
AI Ira Vouk, Author of Hospitality 2.0
Put the room's best thinking to work.
From profitability and parity to AI search and vibe coding, it's all in one place. Free to download.
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