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Live webinar

WTF is Google doing and should hotels care?

Tuesday 9 June 2026 10:00 AM | PDT 1:00 PM EDT | 6:00 PM BST | 7:00 PM CEST

Google has had a busy few months. The latest updates include new AI search models, Spark agents, a Universal Cart, and agentic booking.

Charlie Osmond (Triptease) and Sanjay Vakil (who built parts of Google Hotels before co-founding DirectBooker), are joined by a special guest, Brad Brewer of Agentic Hospitality, to bring you clarity.

They'll walk through what Google has actually announced, how the pieces fit, what's live versus still on the drawing board, and what it means for your direct bookings with a clear, practical list of what's worth your attention this quarter.

If you've tried to make sense of Google's last few updates, this session is for you.

You'll learn:

  • What Google has actually switched on, and what is still just an announcement, so you can prepare instead of panic.
  • Why AI referral traffic is growing fast but still sits at around 1% of total traffic, and how to plan for the curve without betting the house on it.
  • Which fundamentals still decide whether you get seen: SEO (search engine optimization), accurate feeds, and a well-kept Google Business Profile.
  • What the Universal Commerce Protocol (UCP) for hotels could mean for who owns the guest and the payment

Can't make it live? We've got you. Register and we'll send you the recording so you can watch it when you want and share it with your team. 

Speakers:

Charlie Osmond

Charlie Osmond

Chief Growth Officer
Triptease

Passionate about improving online travel, Charlie launched Triptease to help hotels deliver a better digital experience and increase direct bookings.

Charlie built his first business straight after graduating from Oxford with a degree in Engineering. He was named Young Entrepreneur of the Year by Esquire Magazine and one of HSMAI’s ‘Extraordinary Minds’. He won The Sunday Times £5M London Entrepreneur Challenge, is a Companion of CMI and a Fellow of the British American Project.

In his spare time, Charlie is a keen sailor and runner. His marathon exploits have taken him to Kazakhstan, North Korea, and Death Valley. In 2021, he set a World Record at the London Marathon dressed as Planet Earth.

Sanjay_Vakil

Sanjay Vakil

Co-Founder
DirectBooker

Sanjay Vakil is a seasoned product and engineering leader with a strong track record of driving innovation in travel, hospitality, and digital experiences. He spent the 90's at MIT training as an aerospace engineer culminating in a PhD – he's actually a rocket scientist.

Over the past two decades, he has played a pivotal role in shaping and shipping key products at industry giants like Google, Tripadvisor, and Time Out Group, with a focus on enhancing direct booking capabilities, optimizing digital advertising, and leveraging AI for personalization. During his tenure at Google, Sanjay led teams across Hotels, Flights, Things to Do, and Vacation Packages. For Hotels, he led projects like Free Booking Links, Official Site badging, AI-powered price retrieval, and building Extranet tools to improve supplier visibility and direct revenue.

With expertise spanning AI, metasearch, advertising technology, travel tech, and digital commerce, Sanjay continues to push the boundaries of how businesses engage with customers in an evolving digital world.

Sanjay is the Co-founder of DirectBooker, designing for the future of AI-driven distribution since its inception. They are taking their knowledge of planet-scale computing from Google and applying it to understanding how to capitalize on how AI is shifting the hotels ecosystem.

Brad Brewer

Brad Brewer

Chief AI Officer
Agentic Hospitality

Brad Brewer has partnered with Triptease for nearly a decade while helping hospitality brands and independent hotels modernize direct booking, personalization, and AI-powered distribution across web, mobile, and conversational platforms.

As the Chief AI Officer of Agentic Hospitality, he leads the development of AI-native infrastructure and agentic booking systems for hotels and resorts, including TravelOS MCP, an AI-powered hospitality operating layer, and AgentSite CMS, an API-first content and booking platform designed for the next generation of hotel commerce and guest engagement.

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