Where metasearch fits in your direct booking strategy, and where hotels get it wrong
Live webinar
Metasearch: what independent hotels get right (and wrong)
When guests search for your hotel on Google or Tripadvisor, your rate appears next to Booking.com and Expedia. They pick one. If your direct rate isn't there, the OTA wins the booking, and you pay commission on a guest who came looking for you.
Who it's for: For marketing, ecommerce and commercial leaders
Wednesday 2 September 2026
10:00 AM New York
3:00 PM London
4:00 PM Madrid | Berlin
Speakers
Meet the speakers
Flora Gondos
Senior Manager Digital Optimisation, Design Hotels
Flora is part of the Commercial Strategy team at Design Hotels, where she focuses on Digital Optimization and helping member hotels strengthen their direct booking performance. Her work spans digital analytics, booking engine optimization, Metasearch, paid media, and conversion tracking, with a focus on turning digital insights into practical and actionable strategies for independent hotels.
Charlie Osmond
Co-founder, Triptease
Passionate about improving online travel, Charlie launched Triptease to help hotels deliver a better digital experience and increase direct bookings.
Charlie built his first business straight after graduating from Oxford with a degree in Engineering. He was named Young Entrepreneur of the Year by Esquire Magazine and one of HSMAI’s ‘Extraordinary Minds’. He won The Sunday Times £5M London Entrepreneur Challenge, is a Companion of CMI and a Fellow of the British American Project.