Don’t give up on lost traffic: The power of retargeting
Less than 10% of guests book on their first visit to a hotel website. Discover how retargeting can ensure users return to your site to book direct.
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Product Update Highlights: August 2019
See the Triptease Platform product updates for 2019, including newly-launched features, upcoming plans and case studies on how to drive direct...
Rob Funnell
Sep 11, 2019
Metasearch
America or Asia? The surprising truth of metasearch success
Can a customer's searcher region dramatically impact your hotel's conversion rate and ROAS on metasearch? We look at how to make smarter bidding...
Rob Funnell
Aug 31, 2019
America or Asia? The surprising truth of metasearch success
Can a customer's searcher region dramatically impact your hotel's conversion rate and ROAS on metasearch? We look at how to make smarter bidding...
Rob Funnell
Aug 31, 2019
Smarter data journeys: The tricks OTAs are already using
Triptease explores the secrets hotels can learn from OTAs and eCommerce giants, and how acquisition and conversion data together can drive direct...
Rob Funnell
Aug 25, 2019
Metasearch
Winter or weekends? The surprising truth of metasearch success
Using data across thousands of hotels, we look at the best month or day of the week to bid in an auction, how to build the best metasearch blueprint.
Rob Funnell
Aug 13, 2019
Volume or value? The surprising truth of metasearch success
In an analysis of millions of auctions, we uncover the surprising secrets behind meta success, and how hotels can bid smarter to optimize ROAS and...
Rob Funnell
Aug 5, 2019
Could your hotel's channel strategy be costing you direct bookings?
Inderpreet Banga, VP of Distribution Strategy at Wyndham Hotels, reveals the value of wholesalers and how to take back control of your hotel's...
Rob Funnell
Jul 21, 2019
"The future of hospitality is now." - What we learned at the Direct Booking Summit Paris 2019
In our DBS round-up of the hottest event in hospitality, we share the best from industry leaders on booking engines, the future of hotels and more.
Rob Funnell
Jun 22, 2019
Has the relationship changed between hotels and OTAs?
As big chains agree landmark new deals and hoteliers get better at online marketing and metasearch, we explore whether OTAs are losing their...
Rob Funnell
Jun 15, 2019
"Hotels have an extraordinary advantage over OTAs." - DBS Paris 2019 Day One Wrap-Up
After months of anticipation, the Direct Booking Summit EMEA has kicked off - we take a look at the hot topics of the day, including OTAs, AI and...
Rob Funnell
Jun 15, 2019
The real cost of ‘free’ cancellations
Last-minute cancellations are on the rise as the result of programmes from major OTAs, but how can hotels prevent this and create more direct...
Rob Funnell
Jun 3, 2019