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[Webinar] Google kills CPA: How hotels can still win on metasearch

Google's killing commission-based models on metasearch. Join the webinar to get clarity from the experts on how hotels can still thrive on this channel.

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This event occurred on Wednesday, 20 March 2024*


Google's announcement to remove commission-based bidding models on metasearch has left hoteliers questioning future spending on one of the most important channels for direct revenue. Set to affect new campaigns from April 2024 and existing ones from October 2024, you need to move fast to ensure your metasearch strategy remains high-value and impactful.

To enable you to navigate these critical changes confidently, our team of metasearch experts teamed up to host a webinar. Triptease Co-Founder, Charlie Osmond, was joined by Group Product Manager, Jon Hickford and Performance Marketing Director, Nigel Haig.

Access the webinar recording to learn:

  • What your options are and how they will affect your metasearch spend
  • Factors hotels should weigh up in their decision making
  • Crucial steps to prepare before April 1st
  • How your hotel can drive more direct bookings than ever on metasearch

Google’s rocked the metasearch boat. Join our webinar to find out how your hotel can stabilize and succeed.


Access the recording and slides

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