A hotelier’s view of Performance Max & Google's removal of commission bidding
Angela Lau of The Ascott discusses Performance Max for Travel Goals, an alternative to Google's commission-based metasearch bidding model for hotels
Angela Lau of The Ascott discusses Performance Max for Travel Goals, an alternative to Google's commission-based metasearch bidding model for hotels
Google Hotel Ads is the world's most popular metasearch engine, and shows no signs of slowing - but how can hotels make the most of the opportunity?
Watch the recording to hear Google's Sanjay Vakil and Olga Chatzidoukaki discuss the future of Google travel and what it means for hotels.