A hotelier’s view of Performance Max & Google's removal of commission bidding
Angela Lau of The Ascott discusses Performance Max for Travel Goals, an alternative to Google's commission-based metasearch bidding model for hotels
Angela Lau of The Ascott discusses Performance Max for Travel Goals, an alternative to Google's commission-based metasearch bidding model for hotels
Why does metasearch matter to hotels? One word: Google. Find out how hotels can succeed on metasearch and why parity is crucial to a good ROI.
Watch the recording to hear Google's Sanjay Vakil and Olga Chatzidoukaki discuss the future of Google travel and what it means for hotels.