Metasearch: what independent hotels get right (and wrong)

Metasearch is one of the most important channels for converting guests who have already decided on your hotel — yet many independent hotels are leaving significant direct revenue on the table by not using it effectively. This session breaks down exactly how metasearch works, why price parity is the single greatest driver of direct bookings, and how automation can make your bidding dramatically more efficient.

Joining this session are Flora Gondos, Senior Manager Digital Optimisation, Design Hotels and Charlie Osmond, Chief Growth Officer, Triptease.

This webinar is essential viewing for hotel revenue managers, marketing directors, and eCommerce leaders who want practical, data-backed strategies to reduce commission costs, win more direct bookings, and get the most from their metasearch investment.