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Charlie Osmond
Co-founder & Chief Growth Officer, Triptease
On-Demand Webinar
WTF is Google doing? And should hotels care? Search, AI agents, and what hotel marketing teams need to plan for next.
9 June 2026
About this webinar
Google is rewriting how hotel guests discover, compare and book. AI Overviews are eating organic clicks. Google Hotel Ads is mid-shift. And agentic AI is changing who's actually browsing your booking engine on behalf of the guest.
In this session, Charlie Osmond and Sanjay Vakil (DirectBooker, ex-Google) unpack the updates, joined by special guest Brad Brewer (Agentic Hospitality).
Speakers
Our speakers
Sanjay Vakil
Founder, DirectBooker · ex-Google
Brad Brewer
Chief AI Officer, Agentic Hospitality
What you'll learn
Key takeaways
Where Google traffic is going (and not going) in 2026.
What AI Overviews actually do to your direct bookings.
How agentic AI changes who books on your site.
The 3 things hotels should do this quarter.
What metasearch looks like in an AI-first SERP.
How to prepare your data stack for an agent-driven world.
Useful resources
Talk to Triptease
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Understand where and why you're leaking money