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Mauro Risch
Mauro RischThe Hotel Photographer
AJ
AJ ShantiratnamMarket Director, Triptease
On-demand webinar

Onsite storytelling that converts

How to turn your best hotel imagery into direct bookings

28 July 2026
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About this webinar

What this session covers

Hotels spend thousands on photography, then bury their best images in a media library while the booking journey stays generic. In this session, hotel photographer Mauro Risch and Triptease Market Director AJ Shantiratnam show how to close that gap.

Drawing on more than 20 years of shoots for properties across Asia Pacific, from the Park Hyatt Sydney to a 28-room motel in regional New South Wales, Mauro breaks down which images move guests to book: hero shots, the human element, and why refreshing your gallery matters. AJ then connects the imagery to the booking journey: matching photos to guest personas, placing the right story on the right page, and, testing what converts.

Speakers

Meet the speakers

Mauro Risch

Mauro Risch

The Hotel Photographer

Internationally acclaimed hotel photographer with more than 20 years of experience, working with brands including Shangri-La, Hyatt, Marriott and InterContinental across Asia Pacific.

AJ

AJ Shantiratnam

Market Director, Triptease

Works with hotels across Australia and Asia Pacific to grow direct revenue and reduce reliance on OTAs, with previous experience at TripAdvisor.

What you'll learn

What you'll take away from this session

1

Start with guest personas. Understand who's browsing your website and what makes them book.

2

Audit your image library. Sort every photo by guest segment, and shoot each room two ways: a clean hero shot for OTAs, a styled version for your own website.

3

Map images to moments. Pick your top three guest segments and match photos to the pages they browse: offers, experiences, booking engine.

4

Put one story live and test it. A/B test one segment's messaging against your current pages before rolling out the rest.

Useful resources
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Want to apply this to your hotel?

Talk to our team about what this means for your direct channel, with your own data on the table.

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