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Charlie Osmond (2)
Charlie OsmondCo-founder & Chief Growth Officer, Triptease
Sanjay_Vakil
Sanjay VakilFounder, DirectBooker · ex-Google
Brad Brewer
Brad BrewerChief AI Officer, Agentic Hospitality
On-demand webinar

WTF is Google doing? And should hotels care?

Search, AI agents, and what hotel marketing teams need to plan for next.

9 June 2026
Watch the recording Talk to Triptease
About this webinar

What this session covers

Google is rewriting how hotel guests discover, compare and book. AI Overviews are eating organic clicks. Google Hotel Ads is mid-shift. And agentic AI is changing who's actually browsing your booking engine on behalf of the guest.

In this session, Charlie Osmond and Sanjay Vakil (DirectBooker, ex-Google) unpack the updates, joined by special guest Brad Brewer (Agentic Hospitality).

 

Full recording

Watch the full session

Speakers

Meet the speakers

Charlie Osmond

Charlie Osmond

Co-founder & Chief Growth Officer, Triptease
Sanjay_Vakil

Sanjay Vakil

Founder, DirectBooker · ex-Google
Brad Brewer

Brad Brewer

Chief AI Officer, Agentic Hospitality
What you'll learn

Key takeaways

1

Where Google traffic is going (and not going) in 2026.

2

What AI Overviews actually do to your direct bookings.

3

How agentic AI changes who books on your site.

4

The 3 things hotels should do this quarter.

5

What metasearch looks like in an AI-first SERP.

6

How to prepare your data stack for an agent-driven world.

Useful resources
Download the slides Talk to Triptease See Triptease Metasearch

Want to apply this to your hotel?

Talk to our team about what this means for your direct channel, with your own data on the table.

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