Featuring:
Chimmy Kalu
Senior UX Designer
Genevieve Horchler
Product Marketing Manager
AI is already reshaping how travelers plan trips – is your website ready?
With up to 50% of direct traffic at risk from AI-driven search experiences by 2028, traditional SEO tactics alone won’t cut it anymore. OTAs are already optimizing for AI — are you?
In this actionable session, Triptease experts will break down the emerging discipline of Generative Engine Optimization (GEO), and how hoteliers can use it to stay visible, competitive and reduce the risk of OTAs taking more of their bookings.
Join Chimmy Kalu, UX Designer at Triptease, and Genevieve Horchler, Product Marketing Manager at Triptease and (and former SEO strategist at Expedia), for a 30 minute deep-dive into the emerging discipline of Generative Engine Optimization (GEO)– your key to visibility in today’s AI search landscape.
This practical, fast-paced session will cover:
You’ll leave with a clearer idea of the concrete changes you need to make–and with a detailed optimization checklist to help you get started.
Reserve your spot now to future-proof your hotel’s search strategy into 2028 and beyond.
Senior UX Designer
Product Marketing Manager