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"We're making our industry stronger and more resilient than ever before" - Introducing the Triptease Hotel Heroes

The Heroes hope to facilitate important change in the groups and independents that are struggling to achieve their direct booking goals.

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"We're making our industry stronger and more resilient than ever before" - Introducing the Triptease Hotel Heroes

Triptease is today announcing the launch of the Hotel Heroes, bringing expert voices from across the hotel industry together to educate and empower hoteliers of all levels. Members include leading executives from Best Western, Starwood, Wyndham, Sands, Deutsche Hospitality and more. The Heroes' inaugural event will be a webinar hosted by Triptease on May 28, followed by keynote talks from individual members at the Direct Booking Summit in Paris on June 12. The Heroes will also regularly feature on the Triptease Content Hub in the form of articles, interviews, and Q&A sessions with hoteliers.

“I'm excited to assist the industry with best practice and ensure that all hoteliers - both branded and independent - are working in tandem to make our industry stronger and more resilient than ever before.” - Inderpreet Banga, Wyndham Hotels & Resorts

The Hotel Heroes have come together to push the industry forward and sometimes even call for radical change in how hoteliers approach their distribution, their marketing, or their organisational structure. By sharing real-life experience alongside practical, implementable advice, the Heroes hope to facilitate important change in the groups and independents that are struggling to achieve their direct booking goals.

Hotel Heroes webinar

Who's involved

Founding members of the Hotel Heroes include:

  • Rob Paterson, Chief Executive Officer, Best Western GB
  • Joe Pettigrew, Director of Revenue Maximization, Europe Hotels at Starwood Capital Group
  • Inderpreet Banga, VP Channel & Distribution Strategy, Wyndham Hotels and Resorts
  • Dr Jan Sammeck, Director of E-Commerce, Deutsche Hospitality
  • Katherine Solomon, Corporate Director of Revenue Management, Arlo Hotels
  • Justyn Hornor, Senior Product Manager, Las Vegas Sands
  • Blessy Townes, VP & Head of Digital, Discovery Hospitality
  • Pelayo Pando, Director of Business Development for e-Commerce, NH Hotel Group
  • Nicolas Durand, Senior Director Global Distribution, Jumeirah Hotel Group
  • Ludovic Cacciapaglia, Assistant Vice President Distribution, Shangri-La Hotels and Resorts.

Find out more about the Heroes and their specialist subjects on our Meet the Heroes page.

"I'm looking forward to collaborating and exchanging with the leading minds of the hospitality industry to distribute knowledge amongst hoteliers" - Dr Jan Sammeck, Deutsche Hospitality

With specialisms as diverse as digital transformation, search engine marketing, commercial strategy and revenue management, the Heroes combined form a wide-ranging panel of experience and ideas.

“I'm excited to take part in creating a constructive forum where we share ideas on making the entire travel industry better for our guests,” says Starwood’s Joe Pettigrew.

Justyn Hornor, Senior Product Manager at Las Vegas Sands, agrees: “As a nerd who's been involved in multiple industries that have undergone digital transformations, I'm very excited to be a part of empowering the hospitality industry to make that same leap.

“As hoteliers we play such a unique role in creating meaningful experiences in peoples' lives. As we transition from siloed systems to open stacks, we'll see innovation happen at a rapid pace - and that's a thrilling time and place to be.”

What to expect

The Hotel Heroes will be publishing articles, participating in webinars and hosting live panel discussions throughout the year. The first of these is a webinar debate: 3 Reasons Why Hotels Must Change Their Approach to Distribution, taking place on May 28 4pm BST. Speakers include Triptease’s founder and Chief Tease Charlie Osmond, Joe Pettigrew of Starwood, Justyn Hornor of Las Vegas Sands and Inderpreet Banga of Wyndham Hotels and Resorts. The Hotel Heroes will also be speaking at the Direct Booking Summit, taking place in Paris on June 12-13. Tickets are still available on the Direct Booking Summit website.

Hotel Heroes webinar

In addition to articles, webinars and events, each month the Hotel Heroes will be responding to questions from Triptease’s audience with advice drawn from their experience and expertise. Anyone can submit a question and have it answered by a Hotel Hero at the top of their game. Submit yours here.

Over the coming weeks and months, the Heroes will be releasing exclusive articles on the following topics:

  • Google and the future of online travel
  • Is the 'direct booking movement' still relevant in 2019?
  • New approaches to wholesale distribution
  • The problem of conversion attribution
  • What makes a great technology partner for a hotel?
  • Metasearch: Option or necessity?
  • Deep-dive into revenue management
  • Best practices for hotel website UX
  • How to remove tech siloes from your organization
  • Building budgets at your hotel

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Find out more

Meet the Heroes

Submit a question to the Hotel Heroes

Sign up for the webinar

Register for the Direct Booking Summit

About The Author

Lily is Lead Product Marketing Manager at Triptease. When she's not investigating the industry or spreading the word that #DirectIsBest, she enjoys music, cycling, and obscure radio quiz shows.

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