Triptease's 'Set and forget' emails achieve 70% open rates

Hoteliers know better than most how easily online shoppers can get distracted before completing their purchase. Triptease data has shown that 80% of potential customers abandon their booking at checkout - that’s a huge loss of potential revenue.

But that’s no longer an issue for hotels using Triptease’s 100% automated Cart abandonment emails. Without lifting a finger, they’re able to target guests who started the checkout process but didn’t complete it - and they’re seeing outstanding results.

The results in this blog have been taken from a controlled alpha test taking place between Jun ‘23 - Jul ‘23.

Triptease beats the bench mark for open and click- through rates

1. 70% open rates: Open rates are your first indicator of how well your email strategy is performing. The higher the percentage, the more your subject lines are captivating your target audience. The industry average for travel is 20.44%, compared with Triptease’s 70% open rate. This means hotels can feel confident that their cart abandonment messages are being noticed and making an impact.
   
   
2. 24% click through rates: Success can’t be measured on open rates alone. If the content inside the email is not relevant or comes across as click bait, then you can expect to see low CTRs. Therefore, measuring the CTR helps you understand how email content is resonating with your audience. Triptease's impressive 24% CTR demonstrates the effectiveness of re-engaging with guests who have shown interest in staying at your hotel.
   
   
3. Zero manual work required from hoteliers: Triptease takes care of all the technical aspects. Whether it's providing the deep link that takes hoteliers back to the booking engine or capturing and enriching guest data, you can continue focusing on the work that requires your attention while Cart abandonment emails recover your lost revenue.

Book a coaching session with our team to automate your email marketing strategy

To find out more about how a Cart abandonment email campaign can capture direct booking revenue your hotel would otherwise have lost, then get in touch with a member of our team today.