[WATCH] CRM: A Hotelier's Guide — the webinar

Missed any of CRM: A Hotelier’s Guide? Fear not — Triptease’s Chief Tease, Charlie Osmond, was joined by Revinate’s Erica Rich for a webinar dedicated to customer relationship management and it’s right here for you to enjoy!

Charlie and Erica revisited all the key learnings from the Hotelier’s Guide blog series, including what to look for in CRM software and the value of segmentation in email marketing. They also had a lively debate on automation and how to bring it into hospitality without losing the personal touch the industry is famed for.

Erica also guided us through the customer journey and how to be sure we’re communicating with guests when it matters most, her top tips for driving up email open rates and some enlightening hotel case studies.

For all of that and more, listen again to the webinar now!


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About The Author

Clare is Content Manager at Triptease. She'll be updating you on industry news and relaying our exclusive research and special reports. She'd love to know what you want to read so please get in touch!