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Product Updates: November 2018

View all the improvements we've made to the Triptease Platform this month, to increase direct bookings and build better guest relationships for hotels.

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Product Updates: November 2018

If you're a Triptease customer you'll know that you can see the full list of everything our product team is getting up to by clicking on the Updates tab in the Triptease Platform. But we always like to share the highlights on the blog too because we're nice like that...

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Benchmarking by hotel country
Custom built messages now available
ADR benchmarking data added to the Insights Dashboard
OTA style notifications now available in Message Porter
Conversion rate added to most searched check-in dates graph

Benchmarking by hotel country

Product: Insights - Date: Thursday 22nd November

To follow on from the ADR comparison set we recently added to the Insights Dashboard, you’ll now be able to benchmark your searcher conversion rate against hotels within specific countries too.

This means you’ll be able to track your success in relation to other hotels in your geographical area, or with countries that attract a similar kind of guest. Here’s how it looks:

Screen grab of the Insights Dashboard displaying benchmarking by hotel country data

If you have multiple hotels you’ll need to select one hotel to compare against its relative country set at a time.

What would you like to see in the Insights Dashboard next?

Custom built messages in Message Porter

Product: Message Porter - Date: Tuesday 20th November

Lots of our customers have long been asking for a greater level of control over how messages look on their website. We originally built Message Porter with standardized designs so that any hotel could create customizable website messages in minutes - but we understand that many hotels want access to change everything from the colors and fonts to the size and shape of their messages.

We’re pleased to announce that custom built messages are now an option in Message Porter. You can now easily override our pre-built message types with a custom graphic of your choosing. This means your designer can create something completely bespoke that is 100% consistent with your brand and the intent of your message.

You’ll be able to monitor the performance of your custom built campaigns in the Message Manager, just as you do with your current messages. Give it a try and let us know what you think.

ADR benchmarking data added to the Insights Dashboard

Product: Insights - Date: Tuesday 13th November

We’re currently working on adding a range of additional benchmarking comparison set categories into the Triptease Platform, and we’re pleased to announce that you can now measure your own hotel performance against other hotels with the same average daily rate.

This means you can now instantly get a sense of your hotel’s searcher conversion rate in direct comparison to a data set that is more relevant to your own business than our global network of hotels. Here’s how it looks:

If you have multiple hotels you’ll need to select one hotel to compare against its relative ADR set at a time.

We’ll be adding additional data sets to the platform soon, but if there’s something particular you would like to see in future get in touch and let us know!

OTA style notifications now available in Message Porter

Product: Message Porter - Date: Friday 9th November

OTAs frequently use urgency, scarcity and social proof messaging to encourage visitors to book. We’ve run lots of guest user testing sessions to confirm that these kinds of messages really do enhance the customer journey and - when used in the right way - they are very effective. Unfortunately, they’re not very easy for hoteliers to implement… until now!

Notifications are now available in Message Porter, and we’ll be adding more types of Notification message soon. They’re quick to set up and can be live on your website in minutes.

You currently have access to two types of Notifications - Searcher and Location.

Searcher Notification: A Searcher Notification displays a short note that lets visitors know the number of people that have searched over the past 24 hours. This gives potential customers the impression that the hotel is a popular choice, creating a sense of urgency that should help drive them into action. This type of message has been deliberately designed to display only when the number of searchers in the past 24 hours is greater than ten. This helps to achieve the desired goal of making the hotel appear popular.

Here’s how it looks:

Location Notification: A Location Notification displays a short note about the location of your hotel, with a clickable link that opens a Google map showing exactly where the property is. Under the map there is space for three location highlights, explaining the benefits of staying in the area.

The example below shows both the notification and the expanded map:

This is our first step in providing a range of Notification messages for hotels. There’s lots still to understand about what types of notifications really do enhance the customer journey, and which types guests don’t trust or even notice. We don’t release features for your website until we’ve proved that they work, so we’ll be continuing to investigate the most effective notifications for hoteliers with more updates on the way soon! In the meantime, please do get in touch if you have any related ideas or feedback on what we’ve built so far. We’d love to hear from you!

Conversion rate added to most searched check-in dates graph

Product: Insights - Date: Tuesday 6th November

We're continuing to improve the Dashboard to ensure that the insights you see there can be easily translated into real actions you can take to improve your website performance. That's why we've now added conversion rate data to the Most searched check-in dates graph.

You can view your conversion rate data by hovering over the relevant dates - or spikes - in the graph, as you can see below.

This will be helpful for Revenue Managers when deciding how much inventory to put on third party websites. If you’re seeing lots of searches and conversions on your website for a particular date then you might want to put less inventory on OTAs - you’re clearly converting plenty of traffic on your own.

This feature also helps you to set prices for the inventory you keep yourself. If you’re seeing lots of searches but a low conversion rate it would be worth taking a look at how you’ve priced your rooms for that date (in fact, room price data is something we’re planning to add to this graph soon). Could a special offer served to customers searching that date help increase conversions if you can’t lower your price? Head over to the Message Builder and use check-in date targeting to give guests searching for those dates a reason to book direct.

As ever, we’d love to hear how you’re using this new data insight. Is it helping you to manage your inventory and pricing more effectively? Let us know!

About The Author

Holly is Head of Product Marketing at Triptease.

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