TripAdvisor advertising for direct bookings: a "big gutsy step" for hotels

Marriott International and Hilton are taking a big step forward in the latest skirmish in the battle for direct bookings.

Hotel adverts on Metasearch? Adverts for loyalty schemes, driving guests to book direct. Sat side-by-side with TripAdvisor's InstantBooking? It seems a little confusing at first glance. Listen in to Charlie and James for the low-down on what this really means for hotel groups, independents and the re-education of guests...

One small step for hotels, one giant leap for direct bookings.

About The Author

Triptease empowers hotels to recapture guest relationships and increase direct bookings. Follow our blog for the latest insights and trends in the Direct Booking Movement.