Following a year that - for most hotels - involved making really tough decisions to get your business through to the other side, it may feel strange to switch from survival mode back to thinking about competitive analysis and future strategy. But as recent Triptease data has shown, when travel demand returns it comes back fast. Hotels need to be ready with the right strategy when that happens.

But when hoteliers have less time on their hands than ever before, how can you get a quick sense of your current performance and how you stack up in an industry where so much has changed? The answer isn't new. Fast, reliable and actionable benchmarking data is the first step towards building a proactive rather than reactive strategy for your hotel once again.

Triptease has provided industry-leading benchmarking data and insights for over six years. Drawing from our global database of over 10,000 hotels, we highlight genuinely meaningful, actionable insights like searcher conversion rate and website personalization benchmarking. This allows hotels to understand - quickly - if they're falling behind their comp set in terms of attracting and converting that returning demand.

We asked Triptease's Chief Tease, Charlie Osmond, and Head of our EMEA Customer Success Team, Emilia Zbar, to explain how to get the most out of Triptease benchmarking data, and which insights are the ones that really matter.

What's in the video:

• [00:48 - 1:43] How does Triptease Benchmarking work?
• [1:43-2:12] Strategy and benchmarking at your Triptease Quarterly Business Review
• [2:12-3:55] The most valuable benchmarking data points and how to use them
• [3:55-5:16] Benchmarking the complete customer journey - from metasearch to booking

Interested to hear more about how Triptease can help you better understand your current performance, and provide the tools to put you out in front of the competition? Get in touch!