“If you have a sh*tty hotel, there’s no way you’re going to do any direct bookings,” says Pierre-Charles Grob, CEO of D-EDGE. He joins Martin Soler from Soler & Associates to build two very different strategies for allocating hotel budget, including website experience, metasearch, loyalty schemes and more. This unconventional debate at the Direct Booking Summit was full of unorthodox opinions.

Hear about the most important investment you can make for your hotel, and learn where you should be focusing your resources in the upcoming year.

Download Direct Booking Summit: Paris 2019 Event Report for the complete guide on how to improve your direct bookings.

Missed out on the summit's heated discussions about distribution, revenue and marketing? Don't worry! You can still join hundreds of hoteliers at the next Direct Booking Summit near you: