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All the must-read articles for hoteliers looking to increase direct bookings.
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Price Matching: OTAs are doing it, should you?
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The tricky world of metasearch: trivago's balancing act
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Is Expedia's Automatic Rate Match worth it? What hotels need to know
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Hotelier’s guide to turning email into a high performing channel
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Metasearch findings: When deeper discounts don't win the click
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Booking.com, Google and the Digital Markets Act
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California’s “Junk Fee Law”: What it is, and what it means for hotels
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Google kills metasearch commission bidding (CPA): What next?
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How hotels can increase their mobile booking conversion rates
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Booking’s algorithm is changing — how should hoteliers adapt?
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CPC or CPA on Metasearch: Which one's right for you?
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The end of OTA undercuts: How hotels can win the pricing battle for good
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Download The Hotelier’s Guide to Fixing your Parity
Read more![[Video] How to have a ‘Million dollar month’ with Schulte Hotels](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20How%20to%20have%20a%20%E2%80%98Million%20dollar%20month%E2%80%99%20with%20Schulte%20Hotels%5D.png "[Video] How to have a ‘Million dollar month’ with Schulte Hotels")
[Video] How to have a ‘Million dollar month’ with Schulte Hotels
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Five options for hotels on commission-based (CPA) metasearch models
Read more![[Video] What is Google's Performance Max for Travel Goals?](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png "[Video] What is Google's Performance Max for Travel Goals?")
[Video] What is Google's Performance Max for Travel Goals?
Read more![[Video] What is Target Return on Ad Spend (tROAS)?](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20Target%20Return%20on%20Ad%20Spend%20%28tROAS%29_%5D.png "[Video] What is Target Return on Ad Spend (tROAS)?")
[Video] What is Target Return on Ad Spend (tROAS)?
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A hotelier’s view of Performance Max & Google's removal of commission bidding
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[Video] What is commission bidding (CPA) and why is Google removing it?
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Boost your hotel's online visibility: SEO success in 30 minutes
Read more![[Webinar] Google kills CPA: How hotels can still win on metasearch](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWebinar%5D%20Google%20kills%20CPA_%20How%20hotels%20can%20still%20win%20on%20metasearch%5D.png "[Webinar] Google kills CPA: How hotels can still win on metasearch")
[Webinar] Google kills CPA: How hotels can still win on metasearch
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Rethinking metasearch budgets in the response to Google's CPA changes
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Video: Experts discuss Google's metasearch CPA announcement
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Game over OTAs? 8 innovations to drive direct bookings in 2024
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A product that pays for itself: 13X ROI with Triptease automated emails
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Find out who is undercutting you on Metasearch with a free parity health check
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7 ways to automate great hotel booking journeys this Black Friday
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The Hoteliers’ Guide to Metasearch Pricing in 2024
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New Metasearch undercut data: How does your hotel benchmark?
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Two ways your booking engine leaks revenue (and how to fix it)
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‘An end to unfair practices’: New laws to rein in power of OTAs
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McDreams Hotels doubles their CTR with Price Match on Metasearch
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Free Guide: Improve your metasearch strategy and boost revenue
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Save time with Triptease. Let ChatGPT write your On-site Messages
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Everything hoteliers need to know from the Google Travel Partner Summit
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Hoteliers: fix your first-party data issues before it’s too late
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Metasearch parity solved: Increase bookings by 33%
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Introducing the Triptease Data Marketing Platform
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A new Parity product for a changing booking landscape
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Triptease partners with Revinate to capture more hotel guest data
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The Hotelier’s Guide to Wholesalers has arrived
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Google Analytics expert guide: Full funnel tracking for hotels
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How to eliminate OTA price undercutting on hotel metasearch
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Metasearch costs are rising - here’s how hoteliers can prepare
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Run your own Booking.com Flash Deal - without the commission fee
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Outperform OTAs with the ultimate guide to hotel metasearch
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NEW DATA: How often are you being undercut on metasearch?
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What is hotel metasearch?
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Parity is a game changer for your hotel - Interview with Chris Peppers
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Parity is bigger than your booking engine - are you monitoring the right price sources?
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How hotels can improve ROI from non-branded paid search
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Benchmark your hotel booking engine performance
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Triptease voted 'Best Direct Booking Tool' for a third year running
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6 ways to create memorable guest experiences
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Parity Boost: How to be #1 in Google Hotel Ads when it matters
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Are you paying Booking.com's marketing budget?
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Having the best rate on metasearch can triple bookings
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NEW DATA: Is your booking engine working hard enough for your hotel?
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Metasearch: The rate parity battleground
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Triptease Convert: Powering hotel recovery across desktop and mobile
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Is your metasearch strategy optimized for the travel rebound?
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The impact of Google's new 'free hotel booking links'
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How booking engine personalization can increase your metasearch performance by 118%
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The Papandayan: Using metasearch to strengthen the direct channel
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Triptease Meta drives double the average booking volumes for hotels
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Triptease partners with chatbot and communication platform, HiJiffy
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How booking habits, device preferences, and lead time are all changing
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The top 6 personalized messages to boost your hotel website bookings
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Agoda eases inventory access: No difference between B2B and B2C rates
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10 ways to improve your hotel's click-through rate
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Amoma ceases trading: 'Offering the cheapest price does not guarantee conversion'
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America or Asia? The surprising truth of metasearch success
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Winter or weekends? The surprising truth of metasearch success
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Without rate parity, you better stay away from metasearch!
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Volume or value? The surprising truth of metasearch success
Read more![[WATCH THE WEBINAR] Metasearch: What hotels get wrong](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%20THE%20WEBINAR%5D%20Metasearch_%20What%20hotels%20get%20wrong%5D-1.png "[WATCH THE WEBINAR] Metasearch: What hotels get wrong")
[WATCH THE WEBINAR] Metasearch: What hotels get wrong
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The real cost of ‘free’ cancellations
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There's a massive difference between hotels and OTAs on metasearch
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Proven: Booking.com-style personalization works for hotels
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Easy agile techniques to try in your hotel
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New era. New brand. New Triptease Platform.
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Metasearch, A/B testing and OTAs: The most popular topics of 2018
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What meta-on-meta means for your hotel
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Triptease: Our four core values
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New from Triptease: Direct Booking Coaches!
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The rise of reservation re-sale (and why Airbnb is involved)
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Can I stop OTAs from displaying wholesale rates?
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Are TripAdvisor's Sponsored Placements a good idea?
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The undeniable impact of parity on your website conversion rate
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CRM: A Hotelier's Guide, part 3 — A case study with Hotel Emma
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Booking engine conversion rates: How do you measure up?
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Direct bookings via OTAs - they might be closer than we think
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Triptease in Singapore: bringing the Direct Booking Movement to Asia
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Metasearch is growing. Google’s in the lead. Where do you fit in?
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The big meta question
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8 Reasons Why Direct Bookings Matter for Hotels
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