Blog
All the must-read articles for hoteliers looking to increase direct bookings.
![[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5BIs%20Travel%20Tuesday%20the%20new%20Black%20Friday%20for%20hoteliers_%5D%20%281%29.png "[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?")
All Content
How does ChatGPT’s AI Agent, Operator, feel about your booking engine?
Read more
AI Agents and automation: Streamlining manual reporting at Lotte Hotels
Read more
Quick hotel strategy tips: Must-read insights for April '25
Read more
Perplexity AI introduces new hotel search agent
Read more
Quick hotel strategy tips: Must-read insights for March '25 (Part 2)
Read more
Win more direct bookings this Easter: 5 top tips for increasing website conversion
Read more
Triptease & Cloudbeds partner to help hoteliers boost direct bookings
Read more
Quick hotel strategy tips: Must-read insights for March '25 (Part 1)
Read more
ITB 2025: Top takeaways and tips for hotels
Read more
The end of Google’s commission based metasearch: The experts weigh in
Read more
The Direct Booking Summit: Helping hotels reduce OTA reliance
Read more
6 hotel marketing trends for 2025 – and how you can take advantage of them
Read more
Quick hotel strategy tips: Must-read insights for Feb '25
Read more
AI for Hoteliers: Boost your travel blog’s SEO & drive more traffic
Read more
Are “10 blue links” the future of Google metasearch?
Read more
Quick hotel strategy tips: Must-read insights for Jan '25 (Part 2)
Read more
Quick hotel strategy tips: Must-read insights for Jan '25
Read more
The FTC has banned “junk fees” in the US: What does that mean for hotels?
Read more
Booking.com’s DMA workshop: Stakeholders weigh in on the OTA’s approach
Read more
[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?
Read more
Booking.com’s DMA approach: A bit more transparency, but not much else
Read more
WTM London 2024: AI, Digital Marketing, and Business Travel Trends
Read more
Booking.com’s DMA deadline is approaching — what can hoteliers expect?
Read more
Hotel member rates: Should they stay or should they go?
Read more
How hotels are displaying resort fees in the wake of CA’s Junk Fee Law
Read more
New EU ruling marks the end of Booking’s price parity clauses
Read more
Price Matching: OTAs are doing it, should you?
Read more
The tricky world of metasearch: trivago's balancing act
Read more
Is Expedia's Automatic Rate Match worth it? What hotels need to know
Read more
Hotelier’s guide to turning email into a high performing channel
Read more
Metasearch findings: When deeper discounts don't win the click
Read more
Booking.com, Google and the Digital Markets Act
Read more
California’s “Junk Fee Law”: What it is, and what it means for hotels
Read more
Google kills metasearch commission bidding (CPA): What next?
Read more
How hotels can increase their mobile booking conversion rates
Read more
Booking’s algorithm is changing — how should hoteliers adapt?
Read more
CPC or CPA on Metasearch: Which one's right for you?
Read more
The end of OTA undercuts: How hotels can win the pricing battle
Read more
Download The Hotelier’s Guide to Fixing your Parity
Read more![[Video] How to have a ‘Million dollar month’ with Schulte Hotels](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20How%20to%20have%20a%20%E2%80%98Million%20dollar%20month%E2%80%99%20with%20Schulte%20Hotels%5D.png "[Video] How to have a ‘Million dollar month’ with Schulte Hotels")
[Video] How to have a ‘Million dollar month’ with Schulte Hotels
Read more
Five options for hotels on commission-based (CPA) metasearch models
Read more![[Video] What is Google's Performance Max for Travel Goals?](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png "[Video] What is Google's Performance Max for Travel Goals?")
[Video] What is Google's Performance Max for Travel Goals?
Read more![[Video] What is Target Return on Ad Spend (tROAS)?](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20Target%20Return%20on%20Ad%20Spend%20%28tROAS%29_%5D.png "[Video] What is Target Return on Ad Spend (tROAS)?")
[Video] What is Target Return on Ad Spend (tROAS)?
Read more
Hotelier’s view: Performance Max & Google removing commission bidding
Read more
What is commission bidding (CPA) and why is Google removing it?
Read more
Boost your hotel's online visibility: SEO success in 30 minutes
Read more![[Webinar] Google kills CPA: How hotels can still win on metasearch](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWebinar%5D%20Google%20kills%20CPA_%20How%20hotels%20can%20still%20win%20on%20metasearch%5D.png "[Webinar] Google kills CPA: How hotels can still win on metasearch")
[Webinar] Google kills CPA: How hotels can still win on metasearch
Read more
Rethinking metasearch budgets in the response to Google's CPA changes
Read more
Video: Experts discuss Google's metasearch CPA announcement
Read more
Game over OTAs? 8 innovations to drive direct bookings in 2024
Read more
A product that pays for itself: 13X ROI with automated emails
Read more
Who's undercutting you on Metasearch? Free parity health check
Read more
Two ways hotels can use email data to convert potential guests
Read more
7 ways to automate great hotel booking journeys this Black Friday
Read more
Download the Direct Booking Summit Chicago Key Learnings Report
Read more
The Hoteliers’ Guide to Metasearch Pricing in 2024
Read more
New Metasearch undercut data: How does your hotel benchmark?
Read more
Maximizing returns: Navigating budgets and costs in hotel Paid Search
Read more
Two ways your booking engine leaks revenue (and how to fix it)
Read more
An end to unfair practices: New laws to rein in power of OTAs
Read more
McDreams Hotels doubles their CTR with Price Match on Metasearch
Read more
Free Guide: Improve your metasearch strategy and boost revenue
Read more
Save time with Triptease. Let ChatGPT write your On-site Messages
Read more
What hoteliers need to know from the Google Travel Partner Summit
Read more
Automatically send enriched pre-booking customer data to Salesforce
Read more
Hoteliers: fix your first-party data issues before it’s too late
Read more
Metasearch parity solved: Increase bookings by 33%
Read more
Introducing the Triptease Data Marketing Platform
Read more
How to beat OTAs without the billion dollar budget
Read more
A new Parity product for a changing booking landscape
Read more
Triptease partners with Revinate to capture more hotel guest data
Read more
The Hotelier’s Guide to Wholesalers has arrived
Read more
Google Analytics expert guide: Full funnel tracking for hotels
Read more
How to eliminate OTA price undercutting on hotel metasearch
Read more
Metasearch costs are rising - here’s how hoteliers can prepare
Read more
Run your own Booking.com Flash Deal - without the commission fee
Read more![[WATCH] The Future of Google Travel](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20The%20Future%20of%20Google%20Travel%5D.png "[WATCH] The Future of Google Travel")
[WATCH] The Future of Google Travel
Read more
Outperform OTAs with the ultimate guide to hotel metasearch
Read more![[WATCH] What’s new in 2022? Hotel Rate Parity Trends](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20What%E2%80%99s%20new%20in%202022_%20Hotel%20Rate%20Parity%20Trends%5D.png "[WATCH] What’s new in 2022? Hotel Rate Parity Trends")
[WATCH] What’s new in 2022? Hotel Rate Parity Trends
Read more![[WATCH] How hotels can win on Paid Search in 2022](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20How%20hotels%20can%20win%20on%20Paid%20Search%20in%202022%5D.png "[WATCH] How hotels can win on Paid Search in 2022")
[WATCH] How hotels can win on Paid Search in 2022
Read more
NEW DATA: How often are you being undercut on metasearch?
Read more
What is hotel metasearch?
Read more
Are we entering the ‘diamond age’ of travel?
Read more
Parity is a game changer for your hotel - Interview with Chris Peppers
Read more
Parity is bigger than your booking engine
Read more
Hotel paid search strategy: the importance of branded keywords
Read more
How hotels can improve ROI from non-branded paid search
Read more
Benchmark your hotel booking engine performance
Read more
Google’s predictions: International travel, bigger budgets & loyalty
Read more
Triptease voted 'Best Direct Booking Tool' for a third year running
Read more
6 ways to create memorable guest experiences
Read more
Parity Boost: How to be #1 in Google Hotel Ads when it matters
Read more
Are you paying Booking.com's marketing budget?
Read more
Hotel staff shortage? Your direct booking strategy can help
Read more
Having the best rate on metasearch can triple bookings
Read more
7 ways hotel guests have changed (and how to get them to book direct)
Read more
Free guide: How Covid-19 is changing hotel user experience design
Read more![[Masterclass] How Covid-19 is changing hotel UX design](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BMasterclass%5D%20How%20Covid-19%20is%20changing%20hotel%20UX%20design%5D.png "[Masterclass] How Covid-19 is changing hotel UX design")
[Masterclass] How Covid-19 is changing hotel UX design
Read more
NEW DATA: Is your booking engine working hard enough for your hotel?
Read more
Metasearch: The rate parity battleground
Read more
Triptease Convert: Powering hotel recovery across desktop and mobile
Read more
Is your metasearch strategy optimized for the travel rebound?
Read more
The impact of Google's new 'free hotel booking links'
Read more
How booking engine personalization can increase your metasearch performance by 118%
Read more
How to become an expert in Google Analytics for hotels
Read more
The Papandayan: Using metasearch to strengthen the direct channel
Read more
Frustrated by lack of booking engine personalization?
Read more
Triptease Meta drives double the average booking volumes for hotels
Read more
Triptease partners with chatbot and communication platform, HiJiffy
Read more
Hotels in crisis can still win: How to adjust strategies without jeopardizing your future
Read more
How booking habits, device preferences, and lead time are all changing
Read more
How one budget hotel chain is outperforming the market despite Covid
Read more
How smart hoteliers are using website messaging to fill their rooms
Read more
COVID-19 and how Asia-Pacific hoteliers can respond in times of crisis
Read more
The top 6 personalized messages to boost your hotel website bookings
Read more
The top Triptease products you built in 2019
Read more![[WATCH] Retargeting Webinar Series: Bring guests back to book direct](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Retargeting%20Webinar%20Series_%20Bring%20guests%20back%20to%20book%20direct%5D-1.png "[WATCH] Retargeting Webinar Series: Bring guests back to book direct")
[WATCH] Retargeting Webinar Series: Bring guests back to book direct
Read more
Agoda eases inventory access: No difference between B2B and B2C rates
Read more
Expert tips to win bookings this Black Friday and Cyber Monday
Read more
10 ways to improve your hotel's click-through rate
Read more
Amoma ceases trading: The cheapest price doesn't guarantee conversion
Read more
Ask the Hotel Heroes: OTA commissions are an unnecessary expense
Read more
America or Asia? The surprising truth of metasearch success
Read more
Winter or weekends? The surprising truth of metasearch success
Read more
Without rate parity, you better stay away from metasearch!
Read more
Volume or value? The surprising truth of metasearch success
Read more
Full control of inventory and parity is key to maximizing performance
Read more![[WATCH THE WEBINAR] Metasearch: What hotels get wrong](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%20THE%20WEBINAR%5D%20Metasearch_%20What%20hotels%20get%20wrong%5D-1.png "[WATCH THE WEBINAR] Metasearch: What hotels get wrong")
[WATCH THE WEBINAR] Metasearch: What hotels get wrong
Read more
What we learned at the Direct Booking Summit Paris 2019
Read more
The real cost of ‘free’ cancellations
Read more
Director Of Business Development at Baur au Lac speaks about OTAs
Read more
There's a massive difference between hotels and OTAs on metasearch
Read more
Making the industry stronger and more resilient than ever before
Read more
Google seems to be taking over the role OTAs play in the guest journey
Read more
Proven: Booking.com-style personalization works for hotels
Read more
The Direct Booking Summit: Asia-Pacific opens its doors
Read more
Easy agile techniques to try in your hotel
Read more
New era. New brand. New Triptease Platform.
Read more
Are we on the verge of a parity nightmare?
Read more
Does your hotel offer value parity?
Read more
Metasearch, A/B testing and OTAs: The most popular topics of 2018
Read more
We need a revolution in thinking about wholesalers
Read more
What meta-on-meta means for your hotel
Read more
Two Roads Hospitality: become agile to avoid organizational silos
Read more
If you're not on that channel, you're ceding your business to an OTA
Read more
Triptease: Our four core values
Read more
New from Triptease: Direct Booking Coaches!
Read more
What we learned from testing hotel websites on real guests
Read more![[WATCH] Unlocking value from every channel - including the OTAs](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Unlocking%20value%20from%20every%20channel%20-%20including%20the%20OTAs%5D.png "[WATCH] Unlocking value from every channel - including the OTAs")
[WATCH] Unlocking value from every channel - including the OTAs
Read more
How to get your hotel's marketing and revenue teams to collaborate
Read more
The rise of reservation re-sale (and why Airbnb is involved)
Read more
The impact of rate blending on parity
Read more
What sets your brand apart?
Read more![[WATCH] A/B testing for hotels](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20AB%20testing%20for%20hotels%5D.png "[WATCH] A/B testing for hotels")
[WATCH] A/B testing for hotels
Read more
Can I stop OTAs from displaying wholesale rates?
Read more
How hotels can avoid marketing "traps"
Read more
Are TripAdvisor's Sponsored Placements a good idea?
Read more
The undeniable impact of parity on your website conversion rate
Read more
Is A/B testing dead?
Read more
Airbnb and parity: What hoteliers need to know
Read more
Hoteliers beware — Airbnb is no distraction for Booking.com
Read more
CRM: A Hotelier's Guide — A case study with Hotel Emma
Read more
Is Airbnb a friend or foe to hotels?
Read more
Moving to direct & fighting for parity: the life of a hotelier in APAC
Read more
Triptease is a HotelTechAwards winner!
Read more
The early bird catches the bookings
Read more
Interview: What will Gopher do for the direct booking revolution?
Read more
Blockchain for hotels: What you need to know (and what you don't)
Read more![[WATCH] Big data isn't scary — here's how all hotels can use it](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Big%20data%20isnt%20scary%20%E2%80%94%20heres%20how%20all%20hotels%20can%20use%20it%5D.png "[WATCH] Big data isn't scary — here's how all hotels can use it")
[WATCH] Big data isn't scary — here's how all hotels can use it
Read more
Booking engine conversion rates: How do you measure up?
Read more
What's in store for hotels in 2018?
Read more
OTA commissions are up, but you're still winning. Here's why...
Read more
Direct bookings via OTAs - they might be closer than we think
Read more
Triptease in Singapore: bringing the Direct Booking Movement to Asia
Read more![[WATCH] Direct Booking Strategies for 2018 and beyond](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Direct%20Booking%20Strategies%20for%202018%20and%20beyond%5D.png "[WATCH] Direct Booking Strategies for 2018 and beyond")
[WATCH] Direct Booking Strategies for 2018 and beyond
Read more
Direct Booking Summit 2017: Thanks and goodnight!
Read more
The importance of testing and how to get it right
Read more
Worlds apart: How rate disparity varies around the globe
Read more
Metasearch is growing. Google’s in the lead. Where do you fit in?
Read more
Direct bookers are bigger spenders
Read more
An A-Z of Direct Booking Benefits
Read more
Legislating against OTAs: does it ever work?
Read more
New hotel? Here's how to use OTAs to drive future direct bookings
Read more
Will a pop-up on my website impact Google rankings?
Read more
The big meta question
Read more
If the price is the same, I'll book at the OTA - said no one, ever.
Read more
Rate parity: The Good, the Bad and the Ugly
Read more
8 Reasons Why Direct Bookings Matter for Hotels
Read more
The Triptease Difference
Read more
Bundeskartellamt: Booking.com's 'best price' clauses anticompetitive
Read more
Rekindling brand intimacy
Read more
Never be undercut – the dangers of rate parity agreements
Read more
Triptease integrates with Sabre’s SynXis Booking Engine
Read more