Name: Triptease_On-site-Price-Match
Uploaded: 2024-08-14T09:55:48.236Z
Duration: PT40.021S

Industry Trends & Data

ITB Berlin 2026: Five takeaways shaping the future of hotel marketing

From AI-powered travel discovery to shifting global demand, here are five key insights from ITB Berlin 2026 that hotels should know to strengthen their direct booking strategy.

Blog

ITB Berlin 2026: Five takeaways shaping the future of hotel marketing

Featured articles

ITB Berlin 2026: Five takeaways shaping the future of hotel marketing

The end of SEO as we know it: How AI is changing hotel search, discovery & direct booking

Quick hotel strategy tips: Must-read insights for October '25

All stories

Topics

JOB

ITB Berlin 2026: Five takeaways shaping the future of hotel marketing

The end of SEO as we know it: How AI is changing hotel search, discovery & direct booking

Quick hotel strategy tips: Must-read insights for October '25

Quick hotel strategy tips: Must-read insights for September '25

BCG predicts $15 trillion in travel spending in 2040: How can hotels capture their share?

Junk fees just cost Booking.com $9.5M–is your hotel fully compliant?

Quick hotel strategy tips: Must-read insights for August '25 (Part 2)

Google's Travel Feeds in Search Ads now available on Triptease Paid Search

Quick hotel strategy tips: Must-read insights for August 2025 (Part 1)

Quick hotel strategy tips: Must-read insights for July '25

What ChatGPT agent could mean for hotel bookings

From SEO to GEO: Navigating the new world of search

Has Google Gemini just made Metasearch even more important?

Can Manus.ai’s autonomous AI agent navigate your booking engine?

All talk, or reclaiming control? Europe’s legal battles against Booking.com

Top 10 takeaways from Direct Booking Summit Dallas: What hotel teams need to know

How does ChatGPT’s AI Agent, Operator, feel about your booking engine?

AI Agents and automation: Streamlining manual reporting at Lotte Hotels

Quick hotel strategy tips: Must-read insights for April '25

Perplexity AI introduces new hotel search agent

Quick hotel strategy tips: Must-read insights for March '25 (Part 2)

Win more direct bookings this Easter: 5 top tips for increasing website conversion

Quick hotel strategy tips: Must-read insights for March '25 (Part 1)

ITB 2025: Top takeaways and tips for hotels

The end of Google’s commission based metasearch: The experts weigh in

The Direct Booking Summit: Helping hotels reduce OTA reliance

6 hotel marketing trends for 2025 – and how you can take advantage of them

Quick hotel strategy tips: Must-read insights for Feb '25

AI for Hoteliers: Boost your travel blog’s SEO & drive more traffic

Are “10 blue links” the future of Google metasearch?

Quick hotel strategy tips: Must-read insights for Jan '25 (Part 2)

Quick hotel strategy tips: Must-read insights for Jan '25

The FTC has banned “junk fees” in the US: What does that mean for hotels?

Booking.com’s DMA workshop: Stakeholders weigh in on the OTA’s approach

[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?

Booking.com’s DMA approach: A bit more transparency, but not much else

WTM London 2024: AI, Digital Marketing, and Business Travel Trends

Booking.com’s DMA deadline is approaching — what can hoteliers expect?

Hotel member rates: Should they stay or should they go?

How hotels are displaying resort fees in the wake of CA’s Junk Fee Law

New EU ruling marks the end of Booking’s price parity clauses

Is Expedia's Automatic Rate Match worth it? What hotels need to know

Metasearch findings: When deeper discounts don't win the click

Booking.com, Google and the Digital Markets Act

California’s “Junk Fee Law”: What it is, and what it means for hotels

Google kills metasearch commission bidding (CPA): What next?

Booking’s algorithm is changing — how should hoteliers adapt?

[Video] How to have a ‘Million dollar month’ with Schulte Hotels

Five options for hotels on commission-based (CPA) metasearch models

[Video] What is Google's Performance Max for Travel Goals?

Hotelier’s view: Performance Max & Google removing commission bidding

What is commission bidding (CPA) and why is Google removing it?

[Webinar] Google kills CPA: How hotels can still win on metasearch

Video: Experts discuss Google's metasearch CPA announcement

Download the Direct Booking Summit Chicago Key Learnings Report

An end to unfair practices: New laws to rein in power of OTAs

What hoteliers need to know from the Google Travel Partner Summit

Hoteliers: fix your first-party data issues before it’s too late

[WATCH] The Future of Google Travel

Are we entering the ‘diamond age’ of travel?

Benchmark your hotel booking engine performance

Google’s predictions: International travel, bigger budgets & loyalty

Triptease voted 'Best Direct Booking Tool' for a third year running

Are you paying Booking.com's marketing budget?

Hotel staff shortage? Your direct booking strategy can help

Having the best rate on metasearch can triple bookings

7 ways hotel guests have changed (and how to get them to book direct)

The impact of Google's new 'free hotel booking links'

How booking habits, device preferences, and lead time are all changing

COVID-19 and how Asia-Pacific hoteliers can respond in times of crisis

Agoda eases inventory access: No difference between B2B and B2C rates

Sign up to our refreshed
newsletter: The Direct
Booking Digest