What a week it's been. We've been signing up new hotels at a rapid rate and with the weekend on its way, feast your eyes on the three most important travel stories of the week:

9 lessons to learn from the industry's best

We'll soon be launching a white paper on the travel booking experience. Until then, feast your eyes on Hotelspeak's user testing experiment on the Hilton, Booking.com and Skyscanner sites. There are some very good lessons to learn, so click the link to find out more.

Travel brands don't get social

The World Travel & Tourism Council took place this week and in a panel moderated by Rafat Ali, founder of Skift, it was suggested that travel industry doesn't get social media. You can watch the talk here, or find out more about our thoughts on using social media to increase hotel revenue here.

How the Middle East Millennials travel

It's not long until we head to Arabian Travel Market, so we were interested to read a new study from Google about the travel habits of MENA (Middle East and North Africa) travellers. Key finding? Search is the number one source for millennials on mobile. Read the full story here.

That's it for the week. Make sure you follow us on Twitter for daily news updates!