Direct Booking Strategies

Google updates and what they mean for your direct channel

86.7% of Google searches now return an AI Overview. Key takeaways from our ...

Direct Booking Strategies

7 takeaways from Direct Booking Summit Mexico City 2026

Explore key insights from the Direct Booking Summit Mexico City, focusing on ...

Direct Booking Strategies

Direct Booking Summit 2026: Dedicated AI training sessions.

The Direct Booking Summit is heading to Latin America on 12–13 May 2026. This ...

Metasearch

Auto Date Boost: Revenue intelligence meets marketing action

Auto Date Boost connects RMS insights to hotel marketing execution. It ...

Direct Booking Strategies

See the story: Introducing booking journey visualization

Triptease’s new booking journey visualization connects the dots between your ...

Metasearch

The end of SEO as we know it: How AI is changing hotel search, discovery & direct booking

Personalize the booking journey like never before. With Triptease Messages, ...

Metasearch

Triptease Date Boost: Automatically focus marketing on your priority dates

Date Boost gives you more control over your priority dates and drive more ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for October '25

Subscribe to Triptease's Direct Booking Digest and get the latest industry ...

Blog

Triptease and Hospitality Solutions

Triptease Announce Strategic Partnership to Accelerate Direct Bookings for ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for September '25

Stay updated with the latest hotel strategies in AI, direct bookings, and ...

Industry Trends & Data

BCG predicts $15 trillion in travel spending in 2040: How can hotels capture their share?

Discover strategies for hoteliers to target new markets, capture new demand, ...

Industry Trends & Data

Junk fees just cost Booking.com $9.5M–is your hotel fully compliant?

Booking.com just paid 9.5 million dollars to settle a price display lawsuit in ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for August '25 (Part 2)

Subscribe to Triptease's Direct Booking Digest for your one-stop hospitality ...

Industry Trends & Data

Google's Travel Feeds in Search Ads now available on Triptease Paid Search

Boost your SEM performance with Google’s Travel Feeds in Search Ads–now ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for August 2025 (Part 1)

Triptease’s Direct Booking Digest is your key to the latest updates in ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for July '25

Discover the latest hospitality trends for July '25, from AI-driven search ...

Product Updates

Triptease and Revinate Announce Partnership to Increase Direct Bookings

Triptease and Revinate Announce Partnership to Increase Direct Bookings ...

Industry Trends & Data

What ChatGPT agent could mean for hotel bookings

ChatGPT has a new agent mode that combines its existing Operator and Generative ...

Industry Trends & Data

From SEO to GEO: Navigating the new world of search

Learn how AI is transforming hotel bookings and discover key strategies to ...

Industry Trends & Data

Has Google Gemini just made Metasearch even more important?

The next step in AI-assisted booking journeys? Metasearch has made the leap ...

Industry Trends & Data

Can Manus.ai’s autonomous AI agent navigate your booking engine?

Can Manus.ai's advanced AI agent handle hotel bookings on popular engines? ...

Direct Booking Strategies

Triptease Messages: A new era of hotel website personalization

Personalize the booking journey like never before. With Triptease Messages, ...

Direct Booking Strategies

Triptease introduces new ways for hotels to win more valuable guests

Triptease introduces new ways for hotels to grow direct bookings and win more ...

Direct Booking Strategies

The Triptease DMP: Integrated hotel marketing to win more valuable guests

Learn how new features in the Triptease Data Marketing Platform help hotel ...

Industry Trends & Data

All talk, or reclaiming control? Europe’s legal battles against Booking.com

Europe's hoteliers are challenging Booking.com's dominance through collective ...

Direct Booking Strategies

Top 10 takeaways from Direct Booking Summit Dallas: What hotel teams need to know

Discover key insights from the Direct Booking Summit in Dallas to enhance your ...

Direct Booking Strategies

How does ChatGPT’s AI Agent, Operator, feel about your booking engine?

AI agents like ChatGPT's AI Operator have the potential to disrupt the world of ...

Industry Trends & Data

AI Agents and automation: Streamlining manual reporting at Lotte Hotels

Watch how Triptease helped Lotte Hotels streamline their weekly reporting ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for April '25

Essential insights and strategies for hoteliers in April 2025, from AI tools in ...

Industry Trends & Data

Perplexity AI introduces new hotel search agent

Learn about Perplexity AI's new hotel search agent, developed in partnership ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for March '25 (Part 2)

Triptease's Direct Booking Digest is here to ensure you get all the best ...

Industry Trends & Data

Win more direct bookings this Easter: 5 top tips for increasing website conversion

Boost your hotel's direct bookings this Easter with personalized website ...

Direct Booking Strategies

Triptease & Cloudbeds partner to help hoteliers boost direct bookings

Triptease partners with Cloudbeds to provide hoteliers with advanced digital ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for March '25 (Part 1)

Triptease's Direct Booking Digest delivers all the top headlines for hotels, ...

Direct Booking Strategies

ITB 2025: Top takeaways and tips for hotels

Discover our key insights from ITB Berlin 2025 that can help hotels optimize ...

Industry Trends & Data

The end of Google’s commission based metasearch: The experts weigh in

The end of Google’s CPA model is here. Learn how hotels can move forward on ...

Industry Trends & Data

The Direct Booking Summit: Helping hotels reduce OTA reliance

Join us at the Direct Booking Summit 2025 in Dallas to learn strategies that ...

Industry Trends & Data

6 hotel marketing trends for 2025 – and how you can take advantage of them

Discover key hotel marketing trends for 2025, including AI content strategy and ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for Feb '25

Stay updated with Triptease’s Direct Booking Digest for crucial insights on AI ...

Industry Trends & Data

AI for Hoteliers: Boost your travel blog’s SEO & drive more traffic

Boost your hotel's SEO with AI-driven travel blogs to attract more web visitors ...

Industry Trends & Data

Are “10 blue links” the future of Google metasearch?

Alongside Google’s regular efforts to test and optimize, compliance with the ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for Jan '25 (Part 2)

Triptease’s Direct Booking Digest is your skimmable newsletter highlighting ...

Industry Trends & Data

Quick hotel strategy tips: Must-read insights for Jan '25

Discover strategic insights for hoteliers, focusing on AI-driven ...

Direct Booking Strategies

Booking.com’s DMA workshop: Stakeholders weigh in on the OTA’s approach

Is Booking.com compliant with the DMA? Discover key learnings, insights and ...

Industry Trends & Data

[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?

Optimize your hotel's website for Travel Tuesday and flash sales with our tips ...

Direct Booking Strategies

Booking.com’s DMA approach: A bit more transparency, but not much else

Is Booking.com’s response to the Digital Markets Act adequate? Discover how the ...

Industry Trends & Data

WTM London 2024: AI, Digital Marketing, and Business Travel Trends

The WTM London 2024 event showcased key trends in the travel industry. We’ve ...

Direct Booking Strategies

Booking.com’s DMA deadline is approaching — what can hoteliers expect?

Discover how the EU's Digital Markets Act impacts Booking.com, and what changes ...

Pricing & Parity Strategy

Hotel member rates: Should they stay or should they go?

It’s time to move away from relying on price as the main lever for your loyalty ...

Pricing & Parity Strategy

How hotels are displaying resort fees in the wake of CA’s Junk Fee Law

Not sure how to present resort fees on your booking engine? See concrete ...

Pricing & Parity Strategy

New EU ruling marks the end of Booking’s price parity clauses

The ECJ has ruled that Booking's EU parity clauses are gone for good. Learn ...

Pricing & Parity Strategy

Price Matching: OTAs are doing it, should you?

Discover how automated price-matching tools help hotels reduce OTA commissions, ...

Metasearch & Distribution

The tricky world of metasearch: trivago's balancing act

The under-pressure metasearch has been trying out a new way of displaying its ...

Metasearch & Distribution

Is Expedia's Automatic Rate Match worth it? What hotels need to know

Discover the pros and cons of Expedia's ARM tool, and learn how alternate ...

Metasearch & Distribution

Hotelier’s guide to turning email into a high performing channel

This guide explores the impact that email marketing can have across the entire ...

Metasearch & Distribution

Metasearch findings: When deeper discounts don't win the click

How you can outsmart the OTAs with dynamic pricing, not deeper discounts.

Direct Booking Strategies

Booking.com, Google and the Digital Markets Act

As Booking.com and Google adapt to the Digital Markets Act, it will impact ...

Industry Trends & Data

California’s “Junk Fee Law”: What it is, and what it means for hotels

Learn about California's new 'Junk Fee Law', which promotes transparency in ...

Metasearch & Distribution

Google kills metasearch commission bidding (CPA): What next?

Google announced it's ending commission-based metasearch models (CPA). Learn ...

Guest Experience

How hotels can increase their mobile booking conversion rates

In this quick fire article, we’ll look at some of the common causes of low ...

Industry Trends & Data

Booking’s algorithm is changing — how should hoteliers adapt?

After been forced by the DMA to remove rate parity clauses in the EU, Booking ...

Metasearch & Distribution

CPC or CPA on Metasearch: Which one's right for you?

Ahead of Google’s removal of commission-based metasearch in February, compare ...

Metasearch & Distribution

The end of OTA undercuts: How hotels can win the pricing battle

Discover how hotels can win the pricing battle against OTA undercuts for good. ...

Pricing & Parity Strategy

Download The Hotelier’s Guide to Fixing your Parity

Being in parity can increase hotel conversion rates by up to 34%. Triptease ...

Direct Booking Strategies

[Video] How to have a ‘Million dollar month’ with Schulte Hotels

Watch Michelle Klein share her process for delivering back-to-back ...

Metasearch & Distribution

Five options for hotels on commission-based (CPA) metasearch models

Google recently announced the end of commission-based metasearch models for ...

Industry Trends & Data

[Video] What is Google's Performance Max for Travel Goals?

Learn more about Performance Max for Travel Goals, an alternative to Google's ...

Metasearch & Distribution

[Video] What is Target Return on Ad Spend (tROAS)?

Learn more about Target Return on Ad Spend (tROAS), an alternative to Google's ...

Direct Booking Strategies

Hotelier’s view: Performance Max & Google removing commission bidding

Angela Lau of The Ascott discusses Performance Max for Travel Goals, an ...

Industry Trends & Data

What is commission bidding (CPA) and why is Google removing it?

Google has announced the end of commission-based metasearch bidding models for ...

Direct Booking Strategies

Boost your hotel's online visibility: SEO success in 30 minutes

Watch Alex Velazquez share his process for creating hotel content marketing ...

Metasearch & Distribution

[Webinar] Google kills CPA: How hotels can still win on metasearch

Google's killing commission-based models on metasearch. Join the webinar to get ...

Metasearch & Distribution

Rethinking metasearch budgets in the response to Google's CPA changes

Find out why proactive financial planning for hotels in light of Google's ...

Industry Trends & Data

Video: Experts discuss Google's metasearch CPA announcement

Experts from Triptease discuss what Google's change to metasearch commission ...

Direct Booking Strategies

Game over OTAs? 8 innovations to drive direct bookings in 2024

Discover 8 key innovations driving direct bookings in 2024, from automated ...

Metasearch & Distribution

A product that pays for itself: 13X ROI with automated emails

Hotels are now seeing a 13X return on investment (ROI) and 4% website revenue ...

Metasearch & Distribution

Who's undercutting you on Metasearch? Free parity health check

Discover opportunities for precision discounting strategies to drive more ...

Metasearch & Distribution

Two ways hotels can use email data to convert potential guests

There are two ways you can use email data to get new guests and re-engage ...

Direct Booking Strategies

7 ways to automate great hotel booking journeys this Black Friday

Make hotel digital marketing a stress-free experience this Black Friday with ...

Direct Booking Strategies

Download the Direct Booking Summit Chicago Key Learnings Report

Download your free report for insights, data & practical tips on everything ...

Metasearch & Distribution

The Hoteliers’ Guide to Metasearch Pricing in 2024

Stop letting OTAs control your pricing strategy. Download the guide now for the ...

Metasearch & Distribution

New Metasearch undercut data: How does your hotel benchmark?

Find out how your hotel benchmarks against the OTAs according to Triptease 2023 ...

Metasearch & Distribution

Maximizing returns: Navigating budgets and costs in hotel Paid Search

Essential strategies, tips and best practices for hoteliers to optimize costs ...

Metasearch & Distribution

Two ways your booking engine leaks revenue (and how to fix it)

Recover lost bookings with 100% automated emails. Send cart abandonment to ...

Industry Trends & Data

An end to unfair practices: New laws to rein in power of OTAs

New EU legislation, the Digital Markets Act, could hand power back to hotels ...

Metasearch & Distribution

McDreams Hotels doubles their CTR with Price Match on Metasearch

Price Match on Metasearch helped McDreams Hotels tackle price undercutting on ...

Metasearch & Distribution

Free Guide: Improve your metasearch strategy and boost revenue

Introducing The Hotelier’s Guide to Metasearch 2023: Your updated guide to ...

Guest Experience

Save time with Triptease. Let ChatGPT write your On-site Messages

Personalise your hotel campaigns effortlessly with Triptease's ChatGPT ...

Industry Trends & Data

What hoteliers need to know from the Google Travel Partner Summit

Google's latest keynote addresses the changing consumer behaviour in the travel ...

Metasearch & Distribution

Automatically send enriched pre-booking customer data to Salesforce

Triptease is now fully integrated with the world’s biggest CRM provider - ...

Industry Trends & Data

Hoteliers: fix your first-party data issues before it’s too late

Discover the 3 biggest challenges that limit your first-party data strategy and ...

Metasearch & Distribution

Metasearch parity solved: Increase bookings by 33%

Triptease Price Match on Meta allows hoteliers to adjust metasearch prices ...

Product Updates

Introducing the Triptease Data Marketing Platform

The Triptease Data Marketing Platform provides full funnel marketing for ...

Direct Booking Strategies

How to beat OTAs without the billion dollar budget

Here’s a roundup of our best product innovation so hoteliers can focus on what ...

Pricing & Parity Strategy

A new Parity product for a changing booking landscape

The new Triptease Parity provides more data sources including OTA prices on ...

Guest Experience

Triptease partners with Revinate to capture more hotel guest data

We're excited to announce that Triptease has partnered with Revinate to provide ...

Pricing & Parity Strategy

The Hotelier’s Guide to Wholesalers has arrived

Download the guide for advice on tackling hotel wholesalers, eliminating rate ...

Direct Booking Strategies

Google Analytics expert guide: Full funnel tracking for hotels

A free guide to full funnel Google Analytics tracking that works across your ...

Metasearch & Distribution

How to eliminate OTA price undercutting on hotel metasearch

Read our top advice on improving your metasearch rate parity and driving more ...

Metasearch & Distribution

Metasearch costs are rising - here’s how hoteliers can prepare

Watch the video to find out how the world of hotel metasearch is changing and ...

Metasearch & Distribution

Run your own Booking.com Flash Deal - without the commission fee

Tempted by Booking.com's latest Flash Deal promotion? Here's how hoteliers can ...

Industry Trends & Data

[WATCH] The Future of Google Travel

Watch the recording to hear Google's Sanjay Vakil and Olga Chatzidoukaki ...

Metasearch & Distribution

Outperform OTAs with the ultimate guide to hotel metasearch

As travel reopens, metasearch is a golden opportunity for hotels to drive more ...

Pricing & Parity Strategy

[WATCH] What’s new in 2022? Hotel Rate Parity Trends

Watch the video to discover how your hotel's parity stacks up, which OTAs to ...

Metasearch & Distribution

[WATCH] How hotels can win on Paid Search in 2022

Join Erika Mendes, Google Partner Success Manager & Moriah Olschansky, ...

Metasearch & Distribution

NEW DATA: How often are you being undercut on metasearch?

What is considered good parity on hotel metasearch? We looked into our data to ...

Metasearch & Distribution

What is hotel metasearch?

Metasearch is a key marketing channel for hotels that can help grow your ...

Industry Trends & Data

Are we entering the ‘diamond age’ of travel?

Discover how the travel industry is entering a new era, with rising demand, ...

Metasearch & Distribution

Parity is a game changer for your hotel - Interview with Chris Peppers

Chris Peppers, Director of e-Commerce at H-Hotels.com, discusses what it takes ...

Pricing & Parity Strategy

Parity is bigger than your booking engine

Monitoring your booking engine rates is essential for driving direct bookings. ...

Metasearch & Distribution

Hotel paid search strategy: the importance of branded keywords

Ask any hotel marketer about their Paid Search strategy and you’re bound to end ...

Metasearch & Distribution

How hotels can improve ROI from non-branded paid search

A short guide to help hotel marketers unlock success and drive higher returns ...

Industry Trends & Data

Benchmark your hotel booking engine performance

Looking to benchmark your hotel booking engine software? Understand your ...

Industry Trends & Data

Google’s predictions: International travel, bigger budgets & loyalty

Google have shared their end-of-year Travel Reports, and once again their ...

Industry Trends & Data

Triptease voted 'Best Direct Booking Tool' for a third year running

We’re thrilled to announce the news that hoteliers have rated the Triptease ...

Direct Booking Strategies

6 ways to create memorable guest experiences

Making memorable experiences for hotel guests is essential to creating ...

Metasearch & Distribution

Parity Boost: How to be #1 in Google Hotel Ads when it matters

[New Release] Read how Triptease used Google's stay-date bidding lever to boost ...

Industry Trends & Data

Are you paying Booking.com's marketing budget?

Is it fair that OTAs continue to solidify their market share with discounts ...

Guest Experience

Hotel staff shortage? Your direct booking strategy can help

Having a robust direct booking strategy in place using high-performance, ...

Metasearch & Distribution

Having the best rate on metasearch can triple bookings

As hotels navigate local lockdowns and travel restrictions, we hear about an ...

Guest Experience

7 ways hotel guests have changed (and how to get them to book direct)

Covid-19 has triggered newly emerging customer behaviors that are changing the ...

Guest Experience

Free guide: How Covid-19 is changing hotel user experience design

Download the guide or join the Masterclass to learn how your mobile and desktop ...

Guest Experience

[Masterclass] How Covid-19 is changing hotel UX design

Register now to discover how Covid-19 is changing the hotel user experience and ...

Direct Booking Strategies

NEW DATA: Is your booking engine working hard enough for your hotel?

Could your booking engine conversion rate be holding you back on mobile?

Metasearch & Distribution

Metasearch: The rate parity battleground

Watch the video to find out how the world of hotel metasearch is changing and ...

Guest Experience

Triptease Convert: Powering hotel recovery across desktop and mobile

Introducing the upgraded Triptease Convert product, designed to improve the ...

Metasearch & Distribution

Is your metasearch strategy optimized for the travel rebound?

Join the workshop to discover how you can capture more demand for your hotel. ...

Metasearch & Distribution

The impact of Google's new 'free hotel booking links'

As with any announcement from Google, the launch of free hotel booking links ...

Metasearch & Distribution

How booking engine personalization can increase your metasearch performance by 118%

'You can't have the acquisition strategy of a Ferrari with the conversion ...

Direct Booking Strategies

How to become an expert in Google Analytics for hotels

Find out how to set up better segments, customize your dimensions and metrics, ...

Metasearch & Distribution

The Papandayan: Using metasearch to strengthen the direct channel

The Papandayan Hotel in Bandung, Indonesia is using Triptease Meta to ...

Guest Experience

Frustrated by lack of booking engine personalization?

71% of hoteliers cited a lack of personalization capability as their number-one ...

Metasearch & Distribution

Triptease Meta drives double the average booking volumes for hotels

Triptease Meta consistently outperforms the average meta performance in terms ...

Product Updates

Triptease partners with chatbot and communication platform, HiJiffy

In order to provide a best-in-class chat product, we've partnered with the ...

Direct Booking Strategies

Hotels in crisis can still win: How to adjust strategies without jeopardizing your future

Hoteliers share how they’ve responded to crises in the past, and how they’re ...

Industry Trends & Data

How booking habits, device preferences, and lead time are all changing

On the agenda for us every morning is checking the trends emerging from the ...

Metasearch & Distribution

How one budget hotel chain is outperforming the market despite Covid

Hear how McDreams hotels in Germany are using strategic marketing and ...

Guest Experience

How smart hoteliers are using website messaging to fill their rooms

What's the secret to securing bookings on your direct website? Based on what ...

Direct Booking Strategies

COVID-19 and how Asia-Pacific hoteliers can respond in times of crisis

Discover what Chetan Patel, VP of Digital & CRM at ONYX Hospitality, and Dr ...

Guest Experience

The top 6 personalized messages to boost your hotel website bookings

Website personalization isn't about volume - it’s about displaying the right ...

Product Updates

The top Triptease products you built in 2019

You request it, we build it. Customer feedback is at the heart of everything we ...

Metasearch & Distribution

[WATCH] Retargeting Webinar Series: Bring guests back to book direct

Whether you're a complete beginner or a display advertising expert, learn how ...

Industry Trends & Data

Agoda eases inventory access: No difference between B2B and B2C rates

Hear from the experts about what Agoda’s latest news means for hotels trying to ...

Guest Experience

Expert tips to win bookings this Black Friday and Cyber Monday

Is your hotel ready for Black Friday and Cyber Monday? Pick up some expert tips ...

Direct Booking Strategies

10 ways to improve your hotel's click-through rate

We use data from thousands of hotels to see the 10 best ways to ensure users ...

Industry Trends & Data

Amoma ceases trading: The cheapest price doesn't guarantee conversion

Amoma - an OTA regularly accused of rate undercutting - has ceased trading. ...

Ask the Hotel Heroes: OTA commissions are an unnecessary expense

In this month's Ask the Hotel Heroes segment, our industry experts answer ...

Metasearch & Distribution

America or Asia? The surprising truth of metasearch success

Can a customer's searcher region dramatically impact your hotel's conversion ...

Metasearch & Distribution

Winter or weekends? The surprising truth of metasearch success

Using data across thousands of hotels, we look at the best month or day of the ...

Metasearch & Distribution

Without rate parity, you better stay away from metasearch!

We asked Hotel Hero Dr Jan Sammeck, Director of eCommerce at Deutsche ...

Metasearch & Distribution

Volume or value? The surprising truth of metasearch success

In an analysis of millions of auctions, we uncover the surprising secrets ...

Pricing & Parity Strategy

Full control of inventory and parity is key to maximizing performance

In this month's Ask The Hotel Heroes, hotel experts speak about best practices ...

Metasearch & Distribution

[WATCH THE WEBINAR] Metasearch: What hotels get wrong

A narrow focus on chasing ROI has handed OTAs five years of meta success whilst ...

Direct Booking Strategies

What we learned at the Direct Booking Summit Paris 2019

In our DBS round-up of the hottest event in hospitality, we share the best from ...

Guest Experience

The real cost of ‘free’ cancellations

Last-minute cancellations are on the rise as the result of programmes from ...

Industry Trends & Data

Director Of Business Development at Baur au Lac speaks about OTAs

Alexander Gibb discusses the ways OTAs are adapting in response to external ...

Metasearch & Distribution

There's a massive difference between hotels and OTAs on metasearch

Why does metasearch matter to hotels? One word: Google. Find out how hotels can ...

Industry Trends & Data

Making the industry stronger and more resilient than ever before

The Heroes hope to facilitate important change in the groups and independents ...

Industry Trends & Data

Google seems to be taking over the role OTAs play in the guest journey

"If OTAs can play the metasearch game from the margins we give them, there are ...

Industry Trends & Data

Proven: Booking.com-style personalization works for hotels

Find out how website personalization can increase a hotel's website conversion ...

Direct Booking Strategies

The Direct Booking Summit: Asia-Pacific opens its doors

The inaugural Direct Booking Summit: Asia-Pacific has welcomed hundreds of ...

Direct Booking Strategies

Easy agile techniques to try in your hotel

Paolo Torchio, Two Roads Hospitality, uncovers how you can foster and support ...

Product Updates

New era. New brand. New Triptease Platform.

Triptease has unveiled a major rebrand to reflect the company’s evolution from ...

Pricing & Parity Strategy

Are we on the verge of a parity nightmare?

Triptease's latest white paper explores the impact of Booking.basic and the ...

Pricing & Parity Strategy

Does your hotel offer value parity?

Joe Pettigrew, Starwood Capital Group, believes that evolved features on ...

Metasearch & Distribution

Metasearch, A/B testing and OTAs: The most popular topics of 2018

In this post, we round up ten of the most-read articles on the Triptease blog. ...

Direct Booking Strategies

We need a revolution in thinking about wholesalers

Chroma Hospitality's Sunish Sadasivan gives us his view on the wholesaler ...

Metasearch & Distribution

What meta-on-meta means for your hotel

Meta-on-meta is the case when metasearch sites like TripAdvisor take part in ...

Direct Booking Strategies

Two Roads Hospitality: become agile to avoid organizational silos

Silos can impact the success of achieving company's goals. Recently acquired by ...

Metasearch & Distribution

If you're not on that channel, you're ceding your business to an OTA

Hotels need metasearch. That's the message we took away from this year's Direct ...

Direct Booking Strategies

Triptease: Our four core values

Hear from our Senior Leadership Team about the four values that drive us ...

Direct Booking Strategies

New from Triptease: Direct Booking Coaches!

Our Coaches are here to facilitate introductions across the industry, to ...

Guest Experience

What we learned from testing hotel websites on real guests

Find out how we continue to improve the performance of Price Check by applying ...

Direct Booking Strategies

[WATCH] Unlocking value from every channel - including the OTAs

Watch Charlie Osmond and Director of Revenue Maximization Joe Pettigrew get to ...

Direct Booking Strategies

How to get your hotel's marketing and revenue teams to collaborate

Unfortunately putting all your teams in one room and telling them to work ...

Industry Trends & Data

The rise of reservation re-sale (and why Airbnb is involved)

Guests increasingly demand the type of flexibility they're told to expect by ...

Pricing & Parity Strategy

The impact of rate blending on parity

Rate mixing or 'blending' continues to be an area in which OTAs outstrip their ...

Direct Booking Strategies

What sets your brand apart?

In this guest post, PACE Dimensions Managing Director Tim Davis examines the ...

Guest Experience

[WATCH] A/B testing for hotels

"Either people are incompetent or they are lying." Watch Triptease dive into ...

Metasearch & Distribution

Can I stop OTAs from displaying wholesale rates?

Expedia may be introducing 'multi-source channel rates' into their contracts ...

Direct Booking Strategies

How hotels can avoid marketing "traps"

"I get baffled by other hoteliers who sign up for these traps. It is all false ...

Metasearch & Distribution

Are TripAdvisor's Sponsored Placements a good idea?

What new opportunities do these ads present to hotels? And do hoteliers risk ...

Pricing & Parity Strategy

The undeniable impact of parity on your website conversion rate

Hotels which are undercut between 0-10% of the time convert 34% higher than ...

Guest Experience

Is A/B testing dead?

Our latest report tackles the most overused term in digital marketing: A/B ...

Industry Trends & Data

Airbnb and parity: What hoteliers need to know

Airbnb's recent announcements put the company in direct competition with OTAs. ...

Industry Trends & Data

Hoteliers beware — Airbnb is no distraction for Booking.com

Anyone thinking that Airbnb’s ambitious growth plans would prove to be a major ...

Direct Booking Strategies

CRM: A Hotelier's Guide — A case study with Hotel Emma

“At just two and a half years old, we were number one in our market of 358 ...

Metasearch & Distribution

Is Airbnb a friend or foe to hotels?

The world of direct bookings has been buzzing of late. We've had a huge ...

Pricing & Parity Strategy

Moving to direct & fighting for parity: the life of a hotelier in APAC

Asia-Pacific, the world’s largest regional travel market, is arguably also its ...

Industry Trends & Data

Triptease is a HotelTechAwards winner!

It’s official — Triptease’s Direct Booking Platform is the best in the ...

Direct Booking Strategies

The early bird catches the bookings

Find out how Triptease's Message Porter is allowing hoteliers to charm bookers ...

Direct Booking Strategies

Interview: What will Gopher do for the direct booking revolution?

After a long hospitality career, James Gancos launched rewards platform The ...

Industry Trends & Data

Blockchain for hotels: What you need to know (and what you don't)

"A new internet for the travel industry" - should we believe the blockchain ...

Industry Trends & Data

[WATCH] Big data isn't scary — here's how all hotels can use it

Dutch group Bilderberg reveals how all hotels can use big data to grow direct ...

Direct Booking Strategies

Booking engine conversion rates: How do you measure up?

If there's one thing we know at Triptease, it's online conversion rates. How ...

What's in store for hotels in 2018?

With 2017 drawing to a close, Triptease is taking a look back at the past year ...

Industry Trends & Data

OTA commissions are up, but you're still winning. Here's why...

"A year of hard work and my OTA commissions still went up!" Sound familiar? ...

Metasearch & Distribution

Direct bookings via OTAs - they might be closer than we think

Could an increasingly hotelier-friendly approach be part of Expedia's drive to ...

Direct Booking Strategies

Triptease in Singapore: bringing the Direct Booking Movement to Asia

Triptease has come a long way since we launched Price Check in 2015. Now we're ...

Direct Booking Strategies

[WATCH] Direct Booking Strategies for 2018 and beyond

In our latest webinar, we dive into the best strategies for driving direct ...

Direct Booking Strategies

Direct Booking Summit 2017: Thanks and goodnight!

The sun will soon set on beautiful Barcelona and, sadly, on this year’s Direct ...

Guest Experience

The importance of testing and how to get it right

A few weeks back, Booking.com left some of its customers puzzled by advertising ...

Pricing & Parity Strategy

Worlds apart: How rate disparity varies around the globe

Undercutting is a geo-specific issue. North America and Europe are getting ...

Metasearch & Distribution

Metasearch is growing. Google’s in the lead. Where do you fit in?

Metasearch is growing. Google's in the lead. Where do you fit in? Download your ...

Direct Booking Strategies

Direct bookers are bigger spenders

On average, direct bookers are 18% more profitable than guests who arrive via ...

Direct Booking Strategies

An A-Z of Direct Booking Benefits

Which benefits will turn your lookers into direct bookers? Check out our A-Z - ...

Industry Trends & Data

Legislating against OTAs: does it ever work?

There have been a host of legislative efforts made in an attempt to curb the ...

Metasearch & Distribution

New hotel? Here's how to use OTAs to drive future direct bookings

At Triptease we believe that Direct is Best. We also believe that featuring on ...

Guest Experience

Will a pop-up on my website impact Google rankings?

Google's latest push towards an optimum mobile search experience actively ...

Metasearch & Distribution

The big meta question

The big question: where do metasearch loyalties lie?  With hotels or ...

Pricing & Parity Strategy

If the price is the same, I'll book at the OTA - said no one, ever.

“When guests see price parity, surely they will still book through an OTA that ...

Pricing & Parity Strategy

Rate parity: The Good, the Bad and the Ugly

Rate parity clauses are not unique to the hotel sector. Amazon notably had a ...

Direct Booking Strategies

8 Reasons Why Direct Bookings Matter for Hotels

8 Reasons Why Direct Bookings Matter for Hotels

Product Updates

The Triptease Difference

Since we launched Price Check in February 2015, we’ve seen the market explode ...

Industry Trends & Data

Bundeskartellamt: Booking.com's 'best price' clauses anticompetitive

Today, the Bundeskartellamt (German Cartel Office) has banned Booking.com’s ...

Industry Trends & Data

Rekindling brand intimacy

Of 200 brands ranked by brand intimacy in MBLM’s study last month, travel ...

Pricing & Parity Strategy

Never be undercut – the dangers of rate parity agreements

OTAs naturally want to be able to offer the best deal to prospective customers ...

Product Updates

Triptease integrates with Sabre’s SynXis Booking Engine

We're pleased to announce that our Price Check widget now integrates with ...

Direct Booking Strategies

Do hotels have legal protection against negative reviews?

Guests trust online reviews. It’s rare if a customer books a hotel, flight, ...