[Guide] The end of generic emails: target your future guests with personalization

Your customers expect personalization as standard. But according to a recent Triptease survey on customer data, many hotel marketers are still only capturing very little data about potential guests.

The survey revealed that 90% of hoteliers capture basic guest data, with far fewer collecting rich audience insights like location, party size and lead time. This way of working has forced hoteliers into a situation where they are limited to sending the same, generic emails to all guests. That lack of personalization results in lower open rates and engagement.

If hoteliers are capturing and using more detailed customer data, they’re typically doing it via their CRM which can only capture data from guests who have already made their booking and stayed at the hotel. There’s no strategy for targeting the prospective guests who have not booked yet.

In our latest guide, we tackle these problems head-on. You’ll learn how to capture and segment prospective guest audiences, with examples including how to automate email campaigns for no room availability, how to alert guests when the price has dropped, and how to reduce cart abandonment on the booking engine.

What’s in the guide:

• Tips on how to capture more guest emails on your website
• Learn how to automatically segment guest email addresses
• Discover new email marketing campaigns to drive hotel revenue
• …and more!