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The Direct Booking Summit is coming to Chicago!

Join us in Chicago on 12th-13th September for an unparalleled lineup of hospitality experts sharing insights, data and innovative direct booking ideas.

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In an industry that’s all about making connections, it’s rare that hoteliers themselves get the chance connect and share their challenges, identify new opportunities, and build strategies for future success.

That’s why the Direct Booking Summit exists. Over two action-packed days, the Summit brings together hundreds of hoteliers to strategize, network and drive the Direct Booking Movement forward.


“There aren’t any other conferences in the world that focus on how to get more direct bookings.”


This September 12th and 13th, The Direct Booking Summit is coming to Chicago! The number one focus, as ever, is on how hoteliers can strengthen their digital marketing, sales and revenue strategies to increase direct bookings and reduce dependency on online travel agents (OTAs). Want to get a taste of what it’s like to experience the direct Booking Summit? Watch all the highlights from last year’s event in New Orleans below.



No OTAs or irrelevant third parites. Just hoteliers helping hoteliers

This event is all about hoteliers: No OTAs or irrelevant third parties are able to attend. It’s just hoteliers sharing their experience and advice on everything from metasearch strategy to choosing the right tech stack for your hotel and budget.


“You’ll leave with a three-month plan, a six-month plan and a five-year plan.”


An interactive agenda with something for everyone

This year’s agenda has just been launched, and includes Alex Velazquez (Westgate Resorts) using AI tools to create hotel SEO content against the clock live on stage, as well as sessions on AB testing with David Sistilli (Four Seasons), holistic revenue optimization with Steven Rubin (Schulte Hospitality Group) and a guide to using AI in hospitality. You can see more of this year’s agenda here and meet all our incredible speakers here.


One-to-one coaching and workshops with industry experts

Triptease’s Direct Booking Coaches will be on hand once again to offer bespoke advice and access to exclusive benchmarking data. This year attendees will also have the opportunity to book one of two specialist workshop sessions:

  • A bespoke UX website audit with Triptease’s Lead Product Designer, Chimmy Kalu

  • A one-on-one session with Triptease’s Parity expert, Andrew Williamson, who will be providing a free, bespoke Meta Parity Report so you can see who is really undercutting you where it matters most


Live music, great company and stunning views of the Chicago skyline

Blog image - DBS Chicaco promo - Alba rooftop

The party is world famous for a reason! After a packed day of strategy and insights, it’s time to let off some steam on the dance floor… Expect delicious food and drinks, live music and time to network and catch up with old and new friends. Located just a short walk from the Summit venue, there will be sunset drinks overlooking the Chicago skyline at the outdoor rooftop of Aba, followed by live music inside The Dalcy.


Hear from last year’s attendees at the Direct Booking Summit New Orleans

Still need convincing that this is the one event that hoteliers simply can’t afford to miss? Hear from previous attendee’s from last years Summit in New Orleans.


See you in Chicago..?

There’s still time (but not much time!) to get your ticket. Spaces at the event are filling up fast so click below to secure your spot today! And if there’s a topic you feel passionately about and you’re keen to get up on stage yourself, send us an email telling us why you should be on the agenda at hq@directbookingsummit.com.

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