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All the must-read articles for hoteliers looking to increase direct bookings.
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Can Manus.ai’s autonomous AI agent navigate your booking engine?
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Triptease Messages: A new era of hotel website personalization
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Triptease introduces new ways for hotels to win more valuable guests
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The Triptease DMP: Integrated hotel marketing to win more valuable guests
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All talk, or reclaiming control? Europe’s legal battles against Booking.com
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Top 10 takeaways from Direct Booking Summit Dallas: What hotel teams need to know
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How does ChatGPT’s AI Agent, Operator, feel about your booking engine?
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AI Agents and automation: Streamlining manual reporting at Lotte Hotels
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Quick hotel strategy tips: Must-read insights for April '25
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Perplexity AI introduces new hotel search agent
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Quick hotel strategy tips: Must-read insights for March '25 (Part 2)
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Win more direct bookings this Easter: 5 top tips for increasing website conversion
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Triptease & Cloudbeds partner to help hoteliers boost direct bookings
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Quick hotel strategy tips: Must-read insights for March '25 (Part 1)
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ITB 2025: Top takeaways and tips for hotels
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The end of Google’s commission based metasearch: The experts weigh in
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The Direct Booking Summit: Helping hotels reduce OTA reliance
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6 hotel marketing trends for 2025 – and how you can take advantage of them
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Quick hotel strategy tips: Must-read insights for Feb '25
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AI for Hoteliers: Boost your travel blog’s SEO & drive more traffic
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Are “10 blue links” the future of Google metasearch?
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Quick hotel strategy tips: Must-read insights for Jan '25 (Part 2)
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Quick hotel strategy tips: Must-read insights for Jan '25
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The FTC has banned “junk fees” in the US: What does that mean for hotels?
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Booking.com’s DMA workshop: Stakeholders weigh in on the OTA’s approach
Read more![[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5BIs%20Travel%20Tuesday%20the%20new%20Black%20Friday%20for%20hoteliers_%5D%20%281%29.png "[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?")
[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?
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Booking.com’s DMA approach: A bit more transparency, but not much else
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WTM London 2024: AI, Digital Marketing, and Business Travel Trends
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Booking.com’s DMA deadline is approaching — what can hoteliers expect?
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Hotel member rates: Should they stay or should they go?
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How hotels are displaying resort fees in the wake of CA’s Junk Fee Law
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New EU ruling marks the end of Booking’s price parity clauses
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Price Matching: OTAs are doing it, should you?
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The tricky world of metasearch: trivago's balancing act
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Is Expedia's Automatic Rate Match worth it? What hotels need to know
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Hotelier’s guide to turning email into a high performing channel
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Metasearch findings: When deeper discounts don't win the click
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Booking.com, Google and the Digital Markets Act
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California’s “Junk Fee Law”: What it is, and what it means for hotels
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Google kills metasearch commission bidding (CPA): What next?
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How hotels can increase their mobile booking conversion rates
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Booking’s algorithm is changing — how should hoteliers adapt?
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CPC or CPA on Metasearch: Which one's right for you?
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The end of OTA undercuts: How hotels can win the pricing battle
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Download The Hotelier’s Guide to Fixing your Parity
Read more![[Video] How to have a ‘Million dollar month’ with Schulte Hotels](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20How%20to%20have%20a%20%E2%80%98Million%20dollar%20month%E2%80%99%20with%20Schulte%20Hotels%5D.png "[Video] How to have a ‘Million dollar month’ with Schulte Hotels")
[Video] How to have a ‘Million dollar month’ with Schulte Hotels
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Five options for hotels on commission-based (CPA) metasearch models
Read more![[Video] What is Google's Performance Max for Travel Goals?](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png "[Video] What is Google's Performance Max for Travel Goals?")
[Video] What is Google's Performance Max for Travel Goals?
Read more![[Video] What is Target Return on Ad Spend (tROAS)?](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20Target%20Return%20on%20Ad%20Spend%20%28tROAS%29_%5D.png "[Video] What is Target Return on Ad Spend (tROAS)?")
[Video] What is Target Return on Ad Spend (tROAS)?
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Hotelier’s view: Performance Max & Google removing commission bidding
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What is commission bidding (CPA) and why is Google removing it?
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Boost your hotel's online visibility: SEO success in 30 minutes
Read more![[Webinar] Google kills CPA: How hotels can still win on metasearch](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWebinar%5D%20Google%20kills%20CPA_%20How%20hotels%20can%20still%20win%20on%20metasearch%5D.png "[Webinar] Google kills CPA: How hotels can still win on metasearch")
[Webinar] Google kills CPA: How hotels can still win on metasearch
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Rethinking metasearch budgets in the response to Google's CPA changes
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Video: Experts discuss Google's metasearch CPA announcement
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Game over OTAs? 8 innovations to drive direct bookings in 2024
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A product that pays for itself: 13X ROI with automated emails
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Who's undercutting you on Metasearch? Free parity health check
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Two ways hotels can use email data to convert potential guests
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7 ways to automate great hotel booking journeys this Black Friday
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Download the Direct Booking Summit Chicago Key Learnings Report
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The Hoteliers’ Guide to Metasearch Pricing in 2024
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New Metasearch undercut data: How does your hotel benchmark?
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Maximizing returns: Navigating budgets and costs in hotel Paid Search
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Two ways your booking engine leaks revenue (and how to fix it)
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An end to unfair practices: New laws to rein in power of OTAs
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McDreams Hotels doubles their CTR with Price Match on Metasearch
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Free Guide: Improve your metasearch strategy and boost revenue
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Save time with Triptease. Let ChatGPT write your On-site Messages
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What hoteliers need to know from the Google Travel Partner Summit
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Automatically send enriched pre-booking customer data to Salesforce
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Hoteliers: fix your first-party data issues before it’s too late
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Metasearch parity solved: Increase bookings by 33%
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Introducing the Triptease Data Marketing Platform
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How to beat OTAs without the billion dollar budget
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A new Parity product for a changing booking landscape
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Triptease partners with Revinate to capture more hotel guest data
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The Hotelier’s Guide to Wholesalers has arrived
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Google Analytics expert guide: Full funnel tracking for hotels
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How to eliminate OTA price undercutting on hotel metasearch
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Metasearch costs are rising - here’s how hoteliers can prepare
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Run your own Booking.com Flash Deal - without the commission fee
Read more![[WATCH] The Future of Google Travel](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20The%20Future%20of%20Google%20Travel%5D.png "[WATCH] The Future of Google Travel")
[WATCH] The Future of Google Travel
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Outperform OTAs with the ultimate guide to hotel metasearch
Read more![[WATCH] What’s new in 2022? Hotel Rate Parity Trends](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20What%E2%80%99s%20new%20in%202022_%20Hotel%20Rate%20Parity%20Trends%5D.png "[WATCH] What’s new in 2022? Hotel Rate Parity Trends")
[WATCH] What’s new in 2022? Hotel Rate Parity Trends
Read more![[WATCH] How hotels can win on Paid Search in 2022](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20How%20hotels%20can%20win%20on%20Paid%20Search%20in%202022%5D.png "[WATCH] How hotels can win on Paid Search in 2022")
[WATCH] How hotels can win on Paid Search in 2022
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NEW DATA: How often are you being undercut on metasearch?
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What is hotel metasearch?
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Are we entering the ‘diamond age’ of travel?
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Parity is a game changer for your hotel - Interview with Chris Peppers
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Parity is bigger than your booking engine
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Hotel paid search strategy: the importance of branded keywords
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How hotels can improve ROI from non-branded paid search
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Benchmark your hotel booking engine performance
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Google’s predictions: International travel, bigger budgets & loyalty
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Triptease voted 'Best Direct Booking Tool' for a third year running
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6 ways to create memorable guest experiences
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Parity Boost: How to be #1 in Google Hotel Ads when it matters
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Are you paying Booking.com's marketing budget?
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Hotel staff shortage? Your direct booking strategy can help
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Having the best rate on metasearch can triple bookings
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7 ways hotel guests have changed (and how to get them to book direct)
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Free guide: How Covid-19 is changing hotel user experience design
Read more![[Masterclass] How Covid-19 is changing hotel UX design](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BMasterclass%5D%20How%20Covid-19%20is%20changing%20hotel%20UX%20design%5D.png "[Masterclass] How Covid-19 is changing hotel UX design")
[Masterclass] How Covid-19 is changing hotel UX design
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NEW DATA: Is your booking engine working hard enough for your hotel?
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Metasearch: The rate parity battleground
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Triptease Convert: Powering hotel recovery across desktop and mobile
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Is your metasearch strategy optimized for the travel rebound?
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The impact of Google's new 'free hotel booking links'
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How booking engine personalization can increase your metasearch performance by 118%
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How to become an expert in Google Analytics for hotels
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The Papandayan: Using metasearch to strengthen the direct channel
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Frustrated by lack of booking engine personalization?
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Triptease Meta drives double the average booking volumes for hotels
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Triptease partners with chatbot and communication platform, HiJiffy
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Hotels in crisis can still win: How to adjust strategies without jeopardizing your future
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How booking habits, device preferences, and lead time are all changing
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How one budget hotel chain is outperforming the market despite Covid
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How smart hoteliers are using website messaging to fill their rooms
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COVID-19 and how Asia-Pacific hoteliers can respond in times of crisis
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The top 6 personalized messages to boost your hotel website bookings
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The top Triptease products you built in 2019
Read more![[WATCH] Retargeting Webinar Series: Bring guests back to book direct](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Retargeting%20Webinar%20Series_%20Bring%20guests%20back%20to%20book%20direct%5D-1.png "[WATCH] Retargeting Webinar Series: Bring guests back to book direct")
[WATCH] Retargeting Webinar Series: Bring guests back to book direct
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Agoda eases inventory access: No difference between B2B and B2C rates
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Expert tips to win bookings this Black Friday and Cyber Monday
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10 ways to improve your hotel's click-through rate
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Amoma ceases trading: The cheapest price doesn't guarantee conversion
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Ask the Hotel Heroes: OTA commissions are an unnecessary expense
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America or Asia? The surprising truth of metasearch success
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Winter or weekends? The surprising truth of metasearch success
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Without rate parity, you better stay away from metasearch!
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Volume or value? The surprising truth of metasearch success
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Full control of inventory and parity is key to maximizing performance
Read more![[WATCH THE WEBINAR] Metasearch: What hotels get wrong](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%20THE%20WEBINAR%5D%20Metasearch_%20What%20hotels%20get%20wrong%5D-1.png "[WATCH THE WEBINAR] Metasearch: What hotels get wrong")
[WATCH THE WEBINAR] Metasearch: What hotels get wrong
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What we learned at the Direct Booking Summit Paris 2019
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The real cost of ‘free’ cancellations
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Director Of Business Development at Baur au Lac speaks about OTAs
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There's a massive difference between hotels and OTAs on metasearch
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Making the industry stronger and more resilient than ever before
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Google seems to be taking over the role OTAs play in the guest journey
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Proven: Booking.com-style personalization works for hotels
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The Direct Booking Summit: Asia-Pacific opens its doors
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Easy agile techniques to try in your hotel
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New era. New brand. New Triptease Platform.
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Are we on the verge of a parity nightmare?
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Does your hotel offer value parity?
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Metasearch, A/B testing and OTAs: The most popular topics of 2018
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We need a revolution in thinking about wholesalers
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What meta-on-meta means for your hotel
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Two Roads Hospitality: become agile to avoid organizational silos
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If you're not on that channel, you're ceding your business to an OTA
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Triptease: Our four core values
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New from Triptease: Direct Booking Coaches!
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What we learned from testing hotel websites on real guests
Read more![[WATCH] Unlocking value from every channel - including the OTAs](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Unlocking%20value%20from%20every%20channel%20-%20including%20the%20OTAs%5D.png "[WATCH] Unlocking value from every channel - including the OTAs")
[WATCH] Unlocking value from every channel - including the OTAs
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How to get your hotel's marketing and revenue teams to collaborate
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The rise of reservation re-sale (and why Airbnb is involved)
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The impact of rate blending on parity
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What sets your brand apart?
Read more![[WATCH] A/B testing for hotels](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20AB%20testing%20for%20hotels%5D.png "[WATCH] A/B testing for hotels")
[WATCH] A/B testing for hotels
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Can I stop OTAs from displaying wholesale rates?
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How hotels can avoid marketing "traps"
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Are TripAdvisor's Sponsored Placements a good idea?
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The undeniable impact of parity on your website conversion rate
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Is A/B testing dead?
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Airbnb and parity: What hoteliers need to know
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Hoteliers beware — Airbnb is no distraction for Booking.com
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CRM: A Hotelier's Guide — A case study with Hotel Emma
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Is Airbnb a friend or foe to hotels?
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Moving to direct & fighting for parity: the life of a hotelier in APAC
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Triptease is a HotelTechAwards winner!
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The early bird catches the bookings
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Interview: What will Gopher do for the direct booking revolution?
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Blockchain for hotels: What you need to know (and what you don't)
Read more![[WATCH] Big data isn't scary — here's how all hotels can use it](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Big%20data%20isnt%20scary%20%E2%80%94%20heres%20how%20all%20hotels%20can%20use%20it%5D.png "[WATCH] Big data isn't scary — here's how all hotels can use it")
[WATCH] Big data isn't scary — here's how all hotels can use it
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Booking engine conversion rates: How do you measure up?
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What's in store for hotels in 2018?
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OTA commissions are up, but you're still winning. Here's why...
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Direct bookings via OTAs - they might be closer than we think
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Triptease in Singapore: bringing the Direct Booking Movement to Asia
Read more![[WATCH] Direct Booking Strategies for 2018 and beyond](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Direct%20Booking%20Strategies%20for%202018%20and%20beyond%5D.png "[WATCH] Direct Booking Strategies for 2018 and beyond")
[WATCH] Direct Booking Strategies for 2018 and beyond
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Direct Booking Summit 2017: Thanks and goodnight!
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The importance of testing and how to get it right
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Worlds apart: How rate disparity varies around the globe
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Metasearch is growing. Google’s in the lead. Where do you fit in?
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Direct bookers are bigger spenders
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An A-Z of Direct Booking Benefits
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Legislating against OTAs: does it ever work?
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New hotel? Here's how to use OTAs to drive future direct bookings
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Will a pop-up on my website impact Google rankings?
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The big meta question
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If the price is the same, I'll book at the OTA - said no one, ever.
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Rate parity: The Good, the Bad and the Ugly
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8 Reasons Why Direct Bookings Matter for Hotels
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The Triptease Difference
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Bundeskartellamt: Booking.com's 'best price' clauses anticompetitive
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Rekindling brand intimacy
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Never be undercut – the dangers of rate parity agreements
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Triptease integrates with Sabre’s SynXis Booking Engine
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